Roofer Growth Hacks

Roofer Growth Hacks - Season 3 Episode 8 - The May State of Marketing for Roofers With Chris

Welcome to Roofer Growth Hacks! In this episode, We are diving into the May State of Marketing for Roofers, a special edition focused on the latest trends and changes in the roofing marketing landscape. Hosted by Chris Hunter, founder of RoofingSites.com and author of The Ultimate Guide to Digital Marketing for Roofers, we’ll explore the critical shifts that roofing contractors need to watch out for.
We’ll share actionable insights on what’s changing in the industry, the marketing strategies that are working, and what roofing businesses can expect moving forward. If you're looking to stay ahead of the curve and grow your business with creative marketing tactics, this episode is packed with expert advice to help you navigate the evolving roofing marketing world.
Tune in for essential tips and growth hacks that will keep you on top of your game!
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
Timestamps:[00:00 - 01:10] - Intro
[01:11 - 03:05] - Work Smarter, Not Harder: Block Time & Let AI Handle the Calls
[03:06 - 05:02] - Reporting Made Easy: Let AI Tell You What Matters
[05:03 - 06:12] - AI Is the Next Big Shift—Are You Ready?
[06:13 - 07:16] - Cost Surge Alert
[07:17 - 10:56] - Maximize Operations with AI
[10:57 - 12:03] - Episode Wrapup and Key Takeaways
Resources:
RoofingSites:  https://www.roofingsites.com/
Free AI SEO Course: http://roofingsites.com/roofer-ai-seo
Free Book Download: https://go.roofingsites.com/
Schedule a Call With Us: https://roofingsites.com/schedule/
Free Marketing Assessment & Workbook: https://roofingsites.com/workbook/
Connect with us!
Spotify: https://bit.ly/RoofingSites-Spotify
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

Roofer Growth Hacks - Season 3 Episode 7 - AI Experts Panel With Jonathan Mast, John Clendenning, Laura Sutherly, Jennifer Crego, Brad Killgore & Chris Hunter

Welcome to Roofer Growth Hacks! In this episode, we’re sharing insights from our recent experience on an AI Experts Panel, where we explored how AI is reshaping the roofing industry.
From marketing to sales operations, and even HR and admin, we discuss how AI can help streamline processes and drive growth. Whether you're looking to optimize your business operations or enhance efficiency, this episode is packed with growth hacks and expert strategies.
 
Tune in for actionable insights on how AI can elevate your roofing business and help you stay ahead of the competition!
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
Timestamps:
[00:00 - 00:54] - Intro
[00:55 - 01:17] - Panel Intro
[01:17 - 01:40] - Brad Intro
[01:41 - 02:04] - John Intro
[02:05 - 02:18] - Chris Intro
[02:19 - 02:49] - Laura Intro
[02:50 - 03:29] - Jennifer Intro
[03:30 - 07:51] - How Is AI Reshaping Digital Marketing Landscapes in Different Industries?
[07:52 - 10:28] - Smarter Client Segmentation with AI
[10:29 - 11:30] - Using AI to Tailor Marketing to Every Farmer’s Needs
[11:31 - 14:43] - How AI Is Revolutionizing Local SEO and Ad Targeting for Local Businesses
[14:44 - 17:20] - How Can AI Transform Campaign Analytics
[17:21 - 18:56] - Using Analytics to Improve Voice AI Performance
[18:57 - 22:29] - Using AI to Deliver Timely, Seasonal Content That Resonates
[22:30 - 24:16] - AI in Esthetics: Help or Hurdle?
[24:17 - 28:13] - Using AI to Uncover Trends and Unlock Growth 
[28:14 - 33:36] - How Can AI Help Manage Reviews and Boost Online Reputation?
[33:37 - 35:04] - Using AI to Discover Market Trends and Opportunities
[36:05 - 40:29] - AI-Driven Success Stories
[40:30 - 43:58] - How Combining Skill and Technology Elevates Results
[43:59 - 48:49] - AI Pitfalls: What to Watch Out For
[48:50 - 50:43] - How to Train AI to Reflect Your Brand's Voice
[50:44 - 53:16] - Key Gotchas Roofers Should Watch for in Marketing Automation
[53:17 - 56:24] - AI in Farming: Caution and Consideration
[56:25 - 59:22] - AI Trends to Watch in 2025
[59:23 - 01:01:57] - AI Trends and Strategies Roofers Should Watch in 2025
[01:01:58 - 01:04:27] - More AI Trends To Watch Out in Different Industries
[01:04:28 - 01:05:20] - AI Gotchas: What to Watch Out For
[01:05:21 - 01:07:37] - Opportunities for AI in Roofers’ Marketing
[01:07:38 - 01:08:43] - Using AI In The Smartest Way Possible
[01:08:44 - 01:14:03] -Episode Wrap-Up & Biggest Takeaways
Resources:
RoofingSites:  https://www.roofingsites.com/
 
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

Roofer Growth Hacks - Season 3 Episode 6 - State of Sales for Roofers with Ryan Groth

Welcome to Roofer Growth Hacks! In this episode, I sit down with Ryan Groth, founder of Sales Transformation Group and a former professional baseball player turned sales expert. Ryan has helped over 500 roofing businesses grow through his innovative sales systems.
We dive into actionable growth hacks for roofing contractors, focusing on how to build a high-performing sales team and optimize your sales process. Ryan shares his expertise in sales transformation, offering valuable insights to help you overcome growth challenges and elevate your roofing business. Tune in for expert tips and proven strategies to take your sales to the next level!
About:
Ryan is a former professional baseball player who got into sales in the construction industry after his career in baseball ended.
Growing up, his parents owned a construction company and he saw the pains that they went through due to not having a predictable, consistent sales system in place. 
Today Ryan has helped transform over 500+ contracting, trades, and building materials businesses through the sales transformation model.Timestamps:
[00:00 - 00:57] - Intro
[00:58 - 04:40] - One Year Later: What’s Really Happening in Roofing Sales?
[04:41 - 09:14] - What Does a Successful Commercial Sales Team Look Like?
[09:15 - 14:45] - Leveraging Tech for Targeted Outbound Prospecting in the Roofing Industry
[14:46 - 15:05] - Word From Sponsor
[15:06 - 18:13] - Sales Struggles: Why Are Sales Down Across the Board in Q1?
[18:14 - 20:04] - How Can Small Roofers Compete with Big Players and Private Equity?
[20:05 - 21:57] - The Current State of Marketing and Sales: What’s Really Going On?
[21:58 - 24:24] - Can Technology Help You Understand What Your Salespeople Are Saying?
[24:25 - 25:11] - What Else is Shaping the State of Sales for Roofers?
[25:12 - 26:47] - How Often Should You Be Coaching and Reviewing KPIs with Your Sales Team?
[26:48 - 28:26] - How Does an Athlete Player Become a Sales Coach?
[28:26 - 32:13] - Episode Wrap-Up & Biggest Takeaways
Resources:
RoofingSites:  https://www.roofingsites.com/   
Sales Transformation Group: https://www.salestransformationgroup.com/
Ryan Groth’s LinkedIn: https://www.linkedin.com/in/grothryan/
 
Connect with us!
Spotify: https://bit.ly/RoofingSites-Spotify
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

Roofer Growth Hacks - Season 3 Episode 5 - April State of Marketing For Roofers With Chris Hunter

Welcome to the latest episode of Roofer Growth Hacks, hosted by RoofingSites.com! In this episode, Chris Hunter breaks down the ever-changing landscape of roofing marketing in 2025. With AI revolutionizing the industry and digital marketing evolving faster than ever, it’s crucial to stay ahead. We’ll cover what’s working, what’s not, and how you can leverage the latest strategies to drive more leads and close more sales.
Stay informed, stay competitive, and take your roofing business to the next level!
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
Timestamps:
[00:00 - 00:27] - Intro
[00:28 - 03:37] - April 2025 Roofing SEO Update: The New Formula for Ranking on Google
[03:38 - 07:27] - AI in Marketing: Is It Replacing You or Helping You Grow?
[07:28 - 13:44] - Maximizing Local Service Ads: The Key to More Roofing Leads in 2025
[13:45 - 16:13] - Ryan Groth’s Sales Secrets
[16:14 - 18:47] - Google Maps Ranking Secrets for Roofers—Workshop Live on April 17th!
[18:48 - 20:11] - Episode Wrap-Up & Biggest Takeaways
Resources:
RoofingSites:  https://www.roofingsites.com/
Free AI SEO Course: http://roofingsites.com/roofer-ai-seo
Free Book Download: https://go.roofingsites.com/
Schedule a Call With Us: https://roofingsites.com/schedule/
Free Marketing Assessment & Workbook: https://roofingsites.com/workbook/
Connect with us!
Spotify: https://bit.ly/RoofingSites-Spotify
Podbean: https://roofergrowthhacks.podbean.com
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites

Roofer Growth Hacks - Season 3 Episode 4 - The NEW 2025 SEO Formula for Roofers with Chris

Welcome to the latest episode of Roofer Growth Hacks. In this episode, Chris Hunter will walk you through the NEW 2025 SEO Formula for Roofers. He’s diving deep into the brand-new 2025 SEO formula built specifically for roofers who are ready to grow, dominate local search, and drive serious leads.
Whether you’ve been in business for decades or you’re the new kid on the block, you’ve probably noticed the digital marketing game has shifted.
If you’ve been asking yourself, “Why can’t I keep up with these newer, more agile roofing companies?” – this one’s for you. 
Chris breaks down exactly how to win on Google in 2025, including the latest updates, ranking factors, and real-world tactics we use to help roofing companies double in size.
Plus, Chris will show you how our 4R Roofing Marketing System gives you a solid, evergreen strategy no matter how fast things change online.
If you’re tired of chasing tactics and ready to build a system that gets results, hit play and let’s go.
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
Timestamps:
[00:00 - 01:02] - Intro
[01:03 - 02:27] - Why SEO Still Matters in 2025
[02:28 - 03:54] - The Real Problem in Roofing Marketing
[03:55 - 05:08] - Tactics vs Strategy: The Common Mistake
[05:09 - 07:07] - The 4R Roofing Marketing System Explained
[07:08 - 08:06] - From Yellow Pages to Smartphones
[08:07 - 09:33] - Proven SEO Strategies That Work
[09:34 - 11:01] - Why Google Is Still the #1 Sales Driver
[11:02 - 13:20] - Where to Focus on Google
[13:21 - 16:24] - The Power of the Google 3-Pack
[16:25 - 19:18] - Understanding Google’s EEAT Framework
[19:19 - 22:24] - What Great SEO websites Have in Common
[22:25 - 29:22] - The Ideal Website & SEO Structure
[29:23 - 36:33] - Top 10 Ranking Factors for the Google 3-Pack
[36:34 - 43:12] - Top Ranking Factors for Local Organic SEO
[43:13 - 46:22] - The Rise of AI & The Future of SEO
[46:23 - 49:08] - Staying Ahead with AI and SEO Best Practices
[49:09 - 51:38] - Final Advice & Free Resources
[51:39 - 52:27] - Episode Wrap-Up
Resources:
RoofingSites:  https://www.roofingsites.com/
Free AI SEO Course: http://roofingsites.com/roofer-ai-seo
Free Book Download: https://go.roofingsites.com/
Schedule a Call With Us: https://roofingsites.com/schedule/
Free Marketing Assessment & Workbook: https://roofingsites.com/workbook/
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/
If this episode gave you value, please take a second to rate, follow, and leave a review. It helps us reach more roofers like you who are ready to scale with a plan. And don’t forget to share it with someone in the industry who needs to hear this!

Roofer Growth Hacks - Season 3 Episode 3 - State of Recruiting for Roofers with Paul Sanneman

Welcome to Roofer Growth Hacks! In this episode, we sit down with Paul Sanneman, CEO of Contractor Staffing Source, a recruiting expert specializing in the contracting industry. With years of experience helping businesses find top-tier talent, Paul has developed key strategies that have transformed recruitment in the roofing sector.
We dive into actionable growth hacks designed to help roofing contractors attract and retain the best employees, overcome recruiting challenges, and build high-performing teams. Paul shares insights on effective recruiting practices, how to stand out as an employer, and how to scale your workforce to meet business demands.
Tune in for expert tips and proven strategies that will help you streamline your hiring process, boost your recruitment efforts, and scale your roofing business with the right team in place.
Tune in for expert tips and proven strategies that will take your roofing business to the next level
About:
With over 40 years of experience, Paul has created several business coaching companies and consulted more than 400 construction companies. Contractor Staffing Source is the product of this experience and his most profound inspiration, as well as a solution to the most common issue his clients face; finding good people.
Paul’s dedication to working with residential contractors stems from his belief that they are the most exciting and ethical business owners. He is passionate about helping them build successful teams so they can make more money in less time and have more FUN.
Paul holds a Bachelor’s Degree in Political Science and a Master’s Degree in Education. He studied metaphysics as a post graduate and has facilitated and attended numerous seminars in personal growth and business success over the years. Check out Paul’s latest album with the Beach Road Band, Mostly for Kids.
Timestamps:
[00:00 - 00:47] - Intro
[00:48 - 05:20] - The State of Recruiting in Contracting: What You Need to Know
[05:21 - 10:07] - Attracting Top Talent: Your Business Image Speaks Volumes
[10:08 - 12:37] - It’s Hiring Time—Here’s Your Next Move
[12:38 - 16:00] - Industry Trends: How Private Equity is Changing the Game
[16:01 - 21:19] - Should Politics Matter in Business? Let’s Talk About It
[21:20 - 21:47] - Word from Sponsor
[21:48 - 26:11] - Busy Season is Here—Are You Ready for What’s Next?
[26:12 - 32:33] - What is Easier to Find Sales or Operations People?
[32:34 - 35:01] - Key Insights Contractors Need to Know This Quarter
[35:02 - 37:58] - AI in Business: Are We Closer to AGI Than We Think?
[37:59 - 43:40] - Episode Wrapup and Key Takeaways
Resources:
RoofingSites:  https://www.roofingsites.com/
Contractor Staffing Source: https://contractorstaffingsource.com/
LinkedIn: https://www.linkedin.com/in/paul-sanneman/
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

Roofer Growth Hacks - Season 3 Episode 2 - The Follow-Up Formula: How To Turn More Roofing Leads Into Sales with Steve Rosenbaum

Welcome to Roofer Growth Hacks! In this episode, We sit down with Steve Rosenbaum, the creator of the Flawless Followup customer LTV System, and a sales automation expert with over 40 years of experience.
Steve has helped tens of thousands of businesses improve customer retention and maximize revenue through smart follow-up strategies. We dive into actionable growth hacks designed to help roofing contractors streamline their follow-ups, boost conversions, and increase lifetime customer value.
Steve shares his expertise on automation, AI-driven workflows, and the power of strategic follow-ups, offering valuable insights that can help you close more deals and scale your business.
Tune in for expert tips and proven strategies that will take your roofing business to the next level
About:
Steve Rosenbaum, is the creator of the "Flawless Followup"™ customer LTV System.
Steve has inspired tens of thousands of businesses and professionals in over 150 different countries with his top-rated books, courses and done-for-you systems.
His style is often called, “Passionate”, “Humorous”, “Exciting” and “Real-Life”, which means you’re going to have a great time in this presentation, plus take away pure gold that you can immediately implement into your own business.
Steve is also passionate about helping fellow "Baby Boomers" create new opportunities for themselves in their "Second Act".He has been featured in the the NY Times Best Selling Book “So What Do You Do, vol. 2″, written about in the Wall Street Journal, and interviewed by CBS News 20/20, and is a popular speaker at numerous events, meet ups, podcasts and rallies.
Timestamps:
[00:00 - 01:16] - Intro
[01:17 - 02:09] - Steve’s Entrepreneurial Journey - Where he started and where is he now?
[02:10 - 09:43] - Flawless Follow-Up System - What is it?
[09:44 - 15:31] - What Makes Flawless Follow-Up System Unique?
[15:32 - 18:29] - Is the 7-11-4 Follow-Up System the Key to Success in Any Business?
[18:30 - 23:43] - The Biggest Follow-Up Mistakes Roofing Companies Make (And How to Fix Them!)
[23:44 -26:33 ] - QR Codes for Roofers – Are You Using Them to Their Full Potential?
[26:34 - 28:31] - How Can AI Revolutionize Follow-Ups for Roofers?
[28:32 - 32:17] - Can AI Automation Take Roofing Follow-Ups to the Next Level?
[32:18 - 32:45] - Word from Sponsor
[32:46 - 37:04] - Lightning round
[37:05 - 43:19] - Episode Wrap-Up & Biggest Takeaways
Resources:
RoofingSites:  https://www.roofingsites.com/
Flawless FollowUp website: https://flawlessfollowup.com/
Steve Rosenbaum Linkedin: https://www.linkedin.com/in/kingoffollowup/
Steve Rosenbaum bio: https://meetwithsteve.biz/
Steve Rosenbaum Youtube: https://www.youtube.com/@SteveRosenbaum1717
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

Roofer Growth Hacks - Season 3 Episode 1 - The Future of Roofing Sales: Live Video & Instant Estimates with James Hatfield

Welcome to Roofer Growth Hacks! In this episode, we sit down with James Hatfield, the Chief Revenue Officer at LiveSwitch, a cutting-edge company revolutionizing the contracting industry with real-time video communication. James shares how roofers can increase sales efficiency, reduce wasted time, and close more deals faster by integrating video technology into their sales process.
We dive into game-changing strategies that help roofing companies implement virtual estimates, streamline customer interactions, and improve hiring and training processes—all while saving time and increasing revenue. James also reveals how LiveSwitch is disrupting the industry and why speed-to-lead is the key to dominating the market.
If you’re looking for a competitive edge and a way to close deals faster than ever before, this is the episode for you. Tune in now and get ready to supercharge your sales strategy!
About:
James is the Chief Revenue Officer at LiveSwitch, a global technology company that serves the trades and other businesses. As an industry thought leader and expert in sales, leadership, and business innovation, he has extensive experience working with entrepreneurs, small businesses and Fortune 500 enterprises. James is also an entrepreneur who founded a painting and power washing company.
People can reach out and talk to James here: https://www.liveswitch.com/
LiveSwitch is built for the trades. Use instant video to drive less, pre-qualify leads better, give more estimates, assess issues remotely, document your work and more. LiveSwitch is a fast and easy way to connect with prospects, customers and team members to save time & make more money. 
Book a Demonstration - https://book-a-demo.referral-factory.com/unenvr0N
Timestamps:
[00:00 - 01:01] – Intro
[01:02 - 01:39] – Who is James Hatfield?
[01:40 - 03:42] – From Painting Business to Tech Industry Leader
[03:43 - 08:20] – How LiveSwitch is Revolutionizing Roofing Sales
[08:21 - 11:21] – The Power of Virtual Estimates: Closing Deals Faster
[11:22 - 17:36] – Speed-to-Lead: Why It’s Critical in Roofing Sales
[17:37 - 20:30] – How Roofers Can Use Video Tech to Stand Out from Competitors
[20:31 - 27:09] – LiveSwitch Success Story: A Roofer’s Experience
[27:10 - 27:26] – Message from Our Sponsor
[27:27 - 30:37] – Lightning Round: James’ Best Business & Personal Hacks
[30:38 - 33:01] – Final Thoughts & How to Connect with James
[33:02 - 37:05] – Episode Wrap-Up & Biggest Takeaways
[37:06 - 37:19] – Outro
Resources:
RoofingSites:  https://www.roofingsites.com/
Biography: https://www.liveswitch.io/leadership/james-hatfield
LinkedIn: https://www.linkedin.com/in/james-hatfield/
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/