Roofer Growth Hacks

Roofer Growth Hacks - Season 3 Episode 4 - The NEW 2025 SEO Formula for Roofers with Chris

Welcome to the latest episode of Roofer Growth Hacks. In this episode, Chris Hunter will walk you through the NEW 2025 SEO Formula for Roofers. He’s diving deep into the brand-new 2025 SEO formula built specifically for roofers who are ready to grow, dominate local search, and drive serious leads.
Whether you’ve been in business for decades or you’re the new kid on the block, you’ve probably noticed the digital marketing game has shifted.
If you’ve been asking yourself, “Why can’t I keep up with these newer, more agile roofing companies?” – this one’s for you. 
Chris breaks down exactly how to win on Google in 2025, including the latest updates, ranking factors, and real-world tactics we use to help roofing companies double in size.
Plus, Chris will show you how our 4R Roofing Marketing System gives you a solid, evergreen strategy no matter how fast things change online.
If you’re tired of chasing tactics and ready to build a system that gets results, hit play and let’s go.
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
Timestamps:
[00:00 - 01:02] - Intro
[01:03 - 02:27] - Why SEO Still Matters in 2025
[02:28 - 03:54] - The Real Problem in Roofing Marketing
[03:55 - 05:08] - Tactics vs Strategy: The Common Mistake
[05:09 - 07:07] - The 4R Roofing Marketing System Explained
[07:08 - 08:06] - From Yellow Pages to Smartphones
[08:07 - 09:33] - Proven SEO Strategies That Work
[09:34 - 11:01] - Why Google Is Still the #1 Sales Driver
[11:02 - 13:20] - Where to Focus on Google
[13:21 - 16:24] - The Power of the Google 3-Pack
[16:25 - 19:18] - Understanding Google’s EEAT Framework
[19:19 - 22:24] - What Great SEO websites Have in Common
[22:25 - 29:22] - The Ideal Website & SEO Structure
[29:23 - 36:33] - Top 10 Ranking Factors for the Google 3-Pack
[36:34 - 43:12] - Top Ranking Factors for Local Organic SEO
[43:13 - 46:22] - The Rise of AI & The Future of SEO
[46:23 - 49:08] - Staying Ahead with AI and SEO Best Practices
[49:09 - 51:38] - Final Advice & Free Resources
[51:39 - 52:27] - Episode Wrap-Up
Resources:
RoofingSites:  https://www.roofingsites.com/
Free AI SEO Course: http://roofingsites.com/roofer-ai-seo
Free Book Download: https://go.roofingsites.com/
Schedule a Call With Us: https://roofingsites.com/schedule/
Free Marketing Assessment & Workbook: https://roofingsites.com/workbook/
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/
If this episode gave you value, please take a second to rate, follow, and leave a review. It helps us reach more roofers like you who are ready to scale with a plan. And don’t forget to share it with someone in the industry who needs to hear this!

Roofer Growth Hacks - Season 3 Episode 3 - State of Recruiting for Roofers with Paul Sanneman

Welcome to Roofer Growth Hacks! In this episode, we sit down with Paul Sanneman, CEO of Contractor Staffing Source, a recruiting expert specializing in the contracting industry. With years of experience helping businesses find top-tier talent, Paul has developed key strategies that have transformed recruitment in the roofing sector.
We dive into actionable growth hacks designed to help roofing contractors attract and retain the best employees, overcome recruiting challenges, and build high-performing teams. Paul shares insights on effective recruiting practices, how to stand out as an employer, and how to scale your workforce to meet business demands.
Tune in for expert tips and proven strategies that will help you streamline your hiring process, boost your recruitment efforts, and scale your roofing business with the right team in place.
Tune in for expert tips and proven strategies that will take your roofing business to the next level
About:
With over 40 years of experience, Paul has created several business coaching companies and consulted more than 400 construction companies. Contractor Staffing Source is the product of this experience and his most profound inspiration, as well as a solution to the most common issue his clients face; finding good people.
Paul’s dedication to working with residential contractors stems from his belief that they are the most exciting and ethical business owners. He is passionate about helping them build successful teams so they can make more money in less time and have more FUN.
Paul holds a Bachelor’s Degree in Political Science and a Master’s Degree in Education. He studied metaphysics as a post graduate and has facilitated and attended numerous seminars in personal growth and business success over the years. Check out Paul’s latest album with the Beach Road Band, Mostly for Kids.
Timestamps:
[00:00 - 00:47] - Intro
[00:48 - 05:20] - The State of Recruiting in Contracting: What You Need to Know
[05:21 - 10:07] - Attracting Top Talent: Your Business Image Speaks Volumes
[10:08 - 12:37] - It’s Hiring Time—Here’s Your Next Move
[12:38 - 16:00] - Industry Trends: How Private Equity is Changing the Game
[16:01 - 21:19] - Should Politics Matter in Business? Let’s Talk About It
[21:20 - 21:47] - Word from Sponsor
[21:48 - 26:11] - Busy Season is Here—Are You Ready for What’s Next?
[26:12 - 32:33] - What is Easier to Find Sales or Operations People?
[32:34 - 35:01] - Key Insights Contractors Need to Know This Quarter
[35:02 - 37:58] - AI in Business: Are We Closer to AGI Than We Think?
[37:59 - 43:40] - Episode Wrapup and Key Takeaways
Resources:
RoofingSites:  https://www.roofingsites.com/
Contractor Staffing Source: https://contractorstaffingsource.com/
LinkedIn: https://www.linkedin.com/in/paul-sanneman/
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

Roofer Growth Hacks - Season 3 Episode 2 - The Follow-Up Formula: How To Turn More Roofing Leads Into Sales with Steve Rosenbaum

Welcome to Roofer Growth Hacks! In this episode, We sit down with Steve Rosenbaum, the creator of the Flawless Followup customer LTV System, and a sales automation expert with over 40 years of experience.
Steve has helped tens of thousands of businesses improve customer retention and maximize revenue through smart follow-up strategies. We dive into actionable growth hacks designed to help roofing contractors streamline their follow-ups, boost conversions, and increase lifetime customer value.
Steve shares his expertise on automation, AI-driven workflows, and the power of strategic follow-ups, offering valuable insights that can help you close more deals and scale your business.
Tune in for expert tips and proven strategies that will take your roofing business to the next level
About:
Steve Rosenbaum, is the creator of the "Flawless Followup"™ customer LTV System.
Steve has inspired tens of thousands of businesses and professionals in over 150 different countries with his top-rated books, courses and done-for-you systems.
His style is often called, “Passionate”, “Humorous”, “Exciting” and “Real-Life”, which means you’re going to have a great time in this presentation, plus take away pure gold that you can immediately implement into your own business.
Steve is also passionate about helping fellow "Baby Boomers" create new opportunities for themselves in their "Second Act".He has been featured in the the NY Times Best Selling Book “So What Do You Do, vol. 2″, written about in the Wall Street Journal, and interviewed by CBS News 20/20, and is a popular speaker at numerous events, meet ups, podcasts and rallies.
Timestamps:
[00:00 - 01:16] - Intro
[01:17 - 02:09] - Steve’s Entrepreneurial Journey - Where he started and where is he now?
[02:10 - 09:43] - Flawless Follow-Up System - What is it?
[09:44 - 15:31] - What Makes Flawless Follow-Up System Unique?
[15:32 - 18:29] - Is the 7-11-4 Follow-Up System the Key to Success in Any Business?
[18:30 - 23:43] - The Biggest Follow-Up Mistakes Roofing Companies Make (And How to Fix Them!)
[23:44 -26:33 ] - QR Codes for Roofers – Are You Using Them to Their Full Potential?
[26:34 - 28:31] - How Can AI Revolutionize Follow-Ups for Roofers?
[28:32 - 32:17] - Can AI Automation Take Roofing Follow-Ups to the Next Level?
[32:18 - 32:45] - Word from Sponsor
[32:46 - 37:04] - Lightning round
[37:05 - 43:19] - Episode Wrap-Up & Biggest Takeaways
Resources:
RoofingSites:  https://www.roofingsites.com/
Flawless FollowUp website: https://flawlessfollowup.com/
Steve Rosenbaum Linkedin: https://www.linkedin.com/in/kingoffollowup/
Steve Rosenbaum bio: https://meetwithsteve.biz/
Steve Rosenbaum Youtube: https://www.youtube.com/@SteveRosenbaum1717
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

Roofer Growth Hacks - Season 3 Episode 1 - The Future of Roofing Sales: Live Video & Instant Estimates with James Hatfield

Welcome to Roofer Growth Hacks! In this episode, we sit down with James Hatfield, the Chief Revenue Officer at LiveSwitch, a cutting-edge company revolutionizing the contracting industry with real-time video communication. James shares how roofers can increase sales efficiency, reduce wasted time, and close more deals faster by integrating video technology into their sales process.
We dive into game-changing strategies that help roofing companies implement virtual estimates, streamline customer interactions, and improve hiring and training processes—all while saving time and increasing revenue. James also reveals how LiveSwitch is disrupting the industry and why speed-to-lead is the key to dominating the market.
If you’re looking for a competitive edge and a way to close deals faster than ever before, this is the episode for you. Tune in now and get ready to supercharge your sales strategy!
About:
James is the Chief Revenue Officer at LiveSwitch, a global technology company that serves the trades and other businesses. As an industry thought leader and expert in sales, leadership, and business innovation, he has extensive experience working with entrepreneurs, small businesses and Fortune 500 enterprises. James is also an entrepreneur who founded a painting and power washing company.
People can reach out and talk to James here: https://www.liveswitch.com/
LiveSwitch is built for the trades. Use instant video to drive less, pre-qualify leads better, give more estimates, assess issues remotely, document your work and more. LiveSwitch is a fast and easy way to connect with prospects, customers and team members to save time & make more money. 
Book a Demonstration - https://book-a-demo.referral-factory.com/unenvr0N
Timestamps:
[00:00 - 01:01] – Intro
[01:02 - 01:39] – Who is James Hatfield?
[01:40 - 03:42] – From Painting Business to Tech Industry Leader
[03:43 - 08:20] – How LiveSwitch is Revolutionizing Roofing Sales
[08:21 - 11:21] – The Power of Virtual Estimates: Closing Deals Faster
[11:22 - 17:36] – Speed-to-Lead: Why It’s Critical in Roofing Sales
[17:37 - 20:30] – How Roofers Can Use Video Tech to Stand Out from Competitors
[20:31 - 27:09] – LiveSwitch Success Story: A Roofer’s Experience
[27:10 - 27:26] – Message from Our Sponsor
[27:27 - 30:37] – Lightning Round: James’ Best Business & Personal Hacks
[30:38 - 33:01] – Final Thoughts & How to Connect with James
[33:02 - 37:05] – Episode Wrap-Up & Biggest Takeaways
[37:06 - 37:19] – Outro
Resources:
RoofingSites:  https://www.roofingsites.com/
Biography: https://www.liveswitch.io/leadership/james-hatfield
LinkedIn: https://www.linkedin.com/in/james-hatfield/
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

Roofer Growth Hacks - Season 2 Episode 22 - Season Wrap Up + March State of Marketing for Roofers With Chris Hunter

Welcome to the latest episode of Roofer Growth Hacks, hosted by RoofingSites.com: “Season Wrap Up + March State of Marketing for Roofers” In this episode, Chris Hunter breaks down the newest marketing trends shaping the roofing industry — from the start of busy season to updates in Google’s algorithm, shifts in lead costs, and the latest AI tools built for roofers.
As roofing companies gear up for spring, we’re sharing practical insights to help you fine-tune your marketing, improve your sales process, and stay ahead of the competition. Tune in for actionable strategies to drive growth and make sure your business is ready for what’s coming next.
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
Timestamps:
[00:00 - 00:42] - Intro
[00:43 - 01:49] - Is Your Marketing Ready for Busy Season? Here’s What to Do First
[01:50 - 04:31] - Local Service Ads: The $10 Million Shortcut You’re Probably Ignoring
[04:32 - 06:47] - The Sales System Every Roofing Company Needs (But Almost None Have)
[06:48 - 09:20] - Tired of Missed Calls? Our New AI Handles It All
[9:21 - 12:09] - AI Won’t Save Your Business — Unless You Train It Right
[12:10 - 13:59] - Episode Wrap-Up & Biggest Takeaways
Resources:
RoofingSites:  https://www.roofingsites.com/   
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

Roofer Growth Hacks - Season 2 Episode 21 - AI For Roofers With Chris Hunter

Welcome to the latest episode of Roofer Growth Hacks, hosted by RoofingSites.com: "AI for Roofers" In this episode, Chris Hunter explores the fast-moving world of AI and its impact on the roofing industry. From automation tools to building intelligent agents, Chris shares his deep dive into how roofing businesses can leverage AI to streamline processes and boost efficiency. 
Whether you’re looking to enhance your marketing or automate your workflow, this episode provides practical insights and actionable tips to stay ahead of the curve in an ever-evolving market. Tune in to learn how AI can drive your business growth.
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
Timestamps
[00:00 - 02:32] - Intro
[02:33 - 04:53] - Four Pillars of our Marketing System
[04:54 - 09:25] - Where Does AI Fit in Your Roofing Business Strategy?
[09:26 - 11:59] - Maximizing Efficiency: The Power of AI in Roofing Operations
[12:00 - 16:11] - How Can AI Automate Your Roofing Marketing Strategy?
[16:12 - 19:40] - AI-Powered Calls: Never Lose a Lead to Slow Follow-Ups Again
[19:41 - 28:50] - Revolutionize Your Roofing Sales & Operations with AI!
[28:51 - 32:25] - The Secret to Scaling Your Roofing Business with AI & Automation
[32:26 - 39:16] - Build Your Own AI Dream Team: Tools Every Business Owner Needs
[39:17 - 44:43] - Master Automation: Demo on Creating AI Assistants That Work for You
[44:44 - 49:13] - Episode Wrap-Up & Biggest Takeaways
Resources:
RoofingSites:  https://www.roofingsites.com/   
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

Roofer Growth Hacks - Season 2 Episode 20 - Know Your Numbers: The Key to Roofing Business Success with Valerie Grandinetti

Welcome to Roofer Growth Hacks! In this episode, we sit down with Valerie Grandinetti, a powerhouse financial advisor who’s transforming how businesses approach strategic financial growth. Valerie specializes in helping roofing companies boost profitability and scale through smarter financial planning and decision-making.
We dive into actionable growth hacks designed to help you improve cash flow, set the right pricing strategy, and optimize your financial systems for long-term success. Valerie shares her expert insights, offering practical tips to help you overcome common growth challenges and build a more resilient, profitable business.
Tune in for proven strategies and financial advice that will take your roofing business to the next level!
About:
Vitality CFO Consulting provides services that integrate vision and execution so you can quickly amplify your business.  Vitality CFO Services is built on fundamental values of integrity, entrepreneurship and philanthropy.Timestamps:
[00:00 - 00:49] - Intro
[00:50 - 02:14] - Who is Valerie?
[02:15 - 07:33] - What Does Valerie’s Company Do in Helping Other Entrepreneurs?
[07:34 - 09:38] - What Stands Out Every Time: A Finance Pro’s Take
[09:39 - 11:21] - Cash Flow is King: The Golden Rule of Business
[11:22 - 13:32] - Why Your Prices Might Be Holding Back Your Growth?
[13:33 - 14:54] - Roofing Industry Trends You Can’t Afford to Ignore
[14:55 - 17:55] - The Labor Shortage: Why It’s Driving Prices Up
[17:56 - 18:23] - Message from the Sponsor
[18:24 - 21:47] - Lightning Round
[21:48 - 25:14] - Episode Wrap-Up & Biggest Takeaways
 
Resources:
RoofingSites:  https://www.roofingsites.com/
Vitality CFO Consulting: https://www.vitalitycfoconsulting.com/
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

Roofer Growth Hacks - Season 2 Episode 19 - Why Process Comes Before People In Business Growth with Dr. Jessica Stahl

Welcome to Roofer Growth Hacks! In this episode, We sit down with Dr. Jessica Stahl, a pioneering organizational psychologist and founder of Ignite Results. Jessica specializes in helping contracting businesses scale through innovative leadership and team development strategies.
We dive into actionable growth hacks designed to help roofing contractors build stronger teams, improve communication, and develop a leadership mindset that drives business success. Jessica shares her expertise in organizational psychology, offering valuable insights to help you overcome growth challenges and create a thriving company culture.
Tune in for expert tips and proven strategies that will take your roofing business to the next level
About:
Ignite Results is a pioneer in the roofing industry and our approach is radical. We are not a business in a box company. Everything is custom! We actually come out to your company and deep dive into your business. We take time to understand who you are, your pain points, your culture, and your goals. We guide you every step of the way through the growth process. We take the pressure off of you so that you can focus on running your business and spending time with family.Timestamps:
[00:00 - 01:14] - Intro
[01:15 - 02:26] - Jessica’s Entrepreneurial Journey - Where she started and where is she now?
[02:27 - 03:06] - What is Organizational Psychology? 
[03:07 - 04:14] - What’s Holding Roofers Back? The #1 Issue Uncovered
[04:15 - 06:32] - How to Shift Your Mindset & Lead with Confidence
[06:33 - 09:28] - Breaking Barriers: How to Improve Proactive Communication?
[09:29 - 11:37] - Core Values in Business—Are Owners Really Prepared?
[11:38 - 17:40] - The Best Morning Routine for Entrepreneurs—What Works?
[17:41 - 21:55] - The Most Common Mistakes Roofers Make and How to Avoid Them?
[21:56 - 23:59] - What’s Next? Key Trends Shaping the Future
[24:00 - 24:23] - Word from Sponsor
[24:24 - 28:14] - Lightning Round/
[28:15 - 33:40] - Episode Wrap-Up & Biggest Takeaways
 
Resources:
RoofingSites:  https://www.roofingsites.com/
https://www.igniteresults.net/
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/