Roofer Growth Hacks
Welcome to Roofer Growth Hacks. The podcast highlights those in the roofing industry, learning their growth hacks, and connecting them with others in the roofing industry.
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Episodes
4 days ago
4 days ago
In this session, we’ll explore the crucial steps to optimizing your lead conversion process through marketing automation. While many roofing companies struggle to keep up with lead follow-up, this workshop is designed to change that. We’ll dive into how to automate your marketing efforts, ensuring no lead slips through the cracks and helping you convert more prospects into clients. Get ready to streamline your sales process and boost your business growth with the power of automation.
Don’t forget to grab your copy of The Ultimate Guide to Digital Marketing for Roofers here!
We hope you got value from our today’s episode, so please take a moment to leave us a 5-star review!
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
Timestamps:
[00:00 - 03:02] - Intro
[03:03 - 03:59] - From Choice to The Choice: Standing Out in a Crowded Roofing Market
[04:00 - 07:14] - From Leads to Legacy: Mastering the Four Pillars of Roofing Marketing
[07:15 - 11:39] - What is Marketing Automation?
[11:40 - 17:51] - Mapping Success: The 8 Stages of Your Customer Value Journey
[17:52 - 19:06] - From Click to Close: Campaigns That Streamline Your Sales Journey
[19:07 - 20:08] - The Missed Call Text Back: How Can it Help You Double Your Business
[20:09 - 21:26] - Creating Appointment Reminders
[21:27 - 23:56] - Maximizing Revenue: Follow-Ups, Referrals, and Seasonal Campaigns
[23:57 - 28:51] - The Appointment Machine: Demo How it Works - Automate Your Call Follow-Ups
[28:52 - 29:56] - Never Let a Lead Slip Away: Automate Your Chat Follow-Ups
[29:57 - 31:49] - Never Miss a Follow-Up: Automate Appointment and Review Requests
[31:50 - 39:19] Meet Your AI Sales Assistant: The Future of Lead Follow-Up
[39:20 - 41:25] - Unlimited Potential: How Automation Doubles Your Roofing Business
[41:26 - 42:08] - The Role of Outbound Calls and AI in Roofing
[42:09 - 44:42] - Simple Tips to Master Marketing Automation
[44:43 - 47:22] - Episode Wrap-Up & eBook
Listen to the episode below:
Podbean: https://bit.ly/RoofingSites-Podbean
YouTube: https://bit.ly/RoofingSites-YouTube
https://www.roofingsites.com
Resources:
RoofingSites: https://www.roofingsites.com/
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/
Friday Nov 29, 2024
Friday Nov 29, 2024
Welcome to Roofer Growth Hacks! In this episode, we’re joined by Danny Kerr, Co-founder and Director of Assessment at Breakthrough Academy, to uncover powerful strategies for scaling your roofing business and reclaiming your time.
Danny, a seasoned expert in business growth and leadership, shares his remarkable journey of building and scaling multiple businesses, leading to the creation of Breakthrough Academy in 2015.
With a track record of helping over 600 contractors across North America achieve growth and profitability, Danny provides actionable insights and creative growth hacks to help you transform your business. Tune in for expert advice that’s guaranteed to take your roofing business to new heights!
We know you will get value from today’s episode, so please take a moment to leave us a 5-star review!
Don’t forget to grab your copy of The Ultimate Guide to Digital Marketing for Roofers here!
About:
Breakthrough Academy is designed to help contracting business owners overcome chaos and inefficiency, transforming them from being the sole doers of all tasks into leaders who build effective systems and inspire great teams.
Their approach focuses on turning entrepreneurial dreams into reality by addressing operational challenges, improving profitability, and making the business more rewarding. They provide innovative solutions, continuous coaching, and a community of like-minded peers to support business owners on their journey to becoming balanced, thriving leaders.
Timestamps:
[00:00 - 01:10] - Intro
[01:11 - 04:15] - Danny’s Entrepreneurial Journey - Where he Started and Where is He Now?
[04:16 - 05:42] - Who does Danny Work With?
[05:43 - 06:34] - From the Ground Up: The Evolution of a Growth Model
[06:35 - 09:06] - Who are Danny’s Clients and how Does he Help them Grow?
[09:07 - 10:07] - Franchise Freedom: Building Systems Without the Strings
[10:08 - 15:59] - The Framework That Transforms: Guiding Contractors to the Next Level
[16:00 - 18:11] - Breaking Through: Advice for Roofers Without a Framework
[18:12 - 19:56] - How Often Should Roofers Check Their Budget?
[19:57 - 22:13] - Building the Business Machine
[22:14 - 24:30] - Common Mistakes Roofing Companies Make and How to Avoid Them?
[24:31 - 27:23] - Visionary or Coincidence? Aligning with the Entrepreneurial Operating System
[27:24 - 30:36] - What are the Newest Industry Trends: What Should Roofers be Looking at?
[30:37 - 31:10] - Message from the Sponsor
[31:11 - 32:09] - Lightning Round/Danny’s Favorite Personal hack
[32:10 - 32:59] - Danny’s Favorite Business Hack
[33:00 - 34:28] - The Best Advice Danny’s Been Given and How He Actually Applies It
[34:29 - 34:58] - How Can Roofers Get in Touch with Danny?
[34:59 - 40:35] - Episode Wrap-Up & Biggest Takeaways
Resources:
Breakthrough Academy: https://www.btacademy.com/
RoofingSites: https://www.roofingsites.com/
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/
Friday Nov 22, 2024
Friday Nov 22, 2024
Welcome to Roofer Growth Hacks! In this episode, we’re joined by Tom Houghton, Owner/Lead consultant of Round Peg Solutions, LLC, to explore innovative strategies for staying ahead in the roofing industry. Tom, an expert in business consulting with a focus on technology implementation and marketing strategy, shares invaluable insights into how roofing businesses can leverage tech to streamline operations and drive growth. We dive deep into actionable tips and creative growth hacks that can help you outsmart the competition and take your roofing business to the next level. Tune in for expert advice that’s sure to fuel your business’ success!
About:
Round Peg Solutions, LLC has a mission to help businesses improve by offering a trusted voice that guides them toward greater impact. The company specializes in innovative thinking and relational consulting, ensuring businesses no longer feel lost, confused, or inadequate when seeking expert advice.
By simplifying complex concepts, Round Peg Solutions makes them easy to understand. Serving clients ranging from “solopreneurs” to large enterprises, they address every aspect of business, focusing on solving challenges and streamlining operations to ensure companies are better tomorrow than they are today.
After collaborating with Round Peg Solutions, businesses operate more effectively and gain valuable insights along the way.
Timestamps:
[00:00 - 00:50] - Intro
[00:51 - 02:49] - Tom’s Entrepreneurial Journey - How He Started and Where is He Now?
[02:50 - 04:18] - From Plan to Passion: How a 2014 Leap Led to Small Business Success
[04:19 - 06:21] - What are the Construction Industry's Biggest Needs in technology
[06:22 - 08:20] - Building Smarter: Bridging the Gap Between Roofing and Operations Tech
[08:21 - 11:52] - From Data to Decisions: The Rise of AI in Roofing and Marketing Innovation
[11:53 - 12:50] - Who is Tom’s Ideal Customer?
[12:51 - 14:19] - The Right Tools: Choosing Specialized Software for Roofing Success
[14:20 - 16:15] - What Does Tom Help with When it Comes to Marketing?
[16:16 - 18:42] - How Roofing Entrepreneurs Can Win with Strategic Marketing
[18:43 - 22:21] - From Stranger to Trusted Partner: How Video Marketing Transforms Roofing Businesses
[22:22 - 24:55] - What are the Biggest Mistakes People are Making and How to Avoid Them?
[24:56 - 27:42] - Aimless to Ambitious: The Power of Goal-Setting in Roofing Success
[27:43 - 31:30] - What are Trends in Roofing Industry?
[31:31 - 31:47] - Message from the Sponsor
[31:48 - 32:43] - Lightning Round/Tom’s Favorite Personal hack?
[32:56 - 33:30] - Sharing the Favorite Business Hack
[33:31 - 34:45] - Using Automation to Improve Your Business Overnight
[34:46 - 35:57] - The Best Advice Tom’s been given
[35:58 - 37:18] - How Can Roofers Get in Touch with Tom?
[37:19 - 42:23] - Episode Wrap-Up & Biggest Takeaways
Resources:
https://www.roofingsites.com/
https://roundpegsolutions.com/
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/
Friday Nov 15, 2024
Friday Nov 15, 2024
Welcome to Roofer Growth Hacks! In this episode, we’re joined by Jerry Aliberti, Owner of Pro-Accel, to uncover powerful strategies for scaling your roofing business. We dive into optimizing operations, building effective systems, and creating sustainable growth—even in challenging economic times. Jerry shares expert insights and practical growth hacks that can help you streamline processes and boost profitability. Tune in for actionable advice to take your roofing business to the next level!
About:
Jerry, with over 20 years of experience in the New York City construction industry and leading knowledge in construction consultant services, is a distinguished leader renowned for his exceptional performance in challenging environments. He has amassed invaluable insights while working alongside the city's largest Heavy Civil contractors, managing projects worth over $300 million and leading estimating teams, handling projects totaling $10 Billion-plus.
Recognizing the need to assist small to medium-sized contractors in reaching new heights, Jerry founded Pro-Accel after establishing himself with some of NYC's most reputable construction companies and running his own concrete business.
Jerry has firsthand experience as a business owner and his commitment to excellence set him apart, enabling him to provide unparalleled guidance to his clients. Jerry resides in NY with his wife Sabrina and their two children, enjoying outdoor activities and cherished family time when he's not transforming the construction landscape.
Timestamps:
[00:00 - 01:04] - Intro
[01:05 - 04:16] - Inside the Mind of a Roofing Entrepreneur: Jerry’s Story
[04:17 - 05:17] - Breaking Down a $1.2 Billion Project: Jerry’s High-Stakes Estimating Journey
[05:18 - 07:39] - Empowering Through Purcell: Jerry’s Mission to Help the Community
[07:40 - 09:04] - Who is an Ideal Candidate?
[09:05 - 10:29] - Fixing the Foundation: Common Operational Issues Contractors Face
[10:30 - 14:40] - The People Problem: Why Right Roles Matter in Contractor Success
[14:41 - 17:46] - From Solo to Scalable: The First Step to Building a Roofing Team
[17:47 - 19:21] - From Serving the Skies to Serving the People: A Business Journey
[19:22 - 24:44] - The Biggest Mistakes Contractors Keep Making
[24:45 - 26:56] - Why Marketing Systems Are Key to Long-Term Business Growth
[26:57 - 31:17] - Industry Trends Shaping the Future of Construction: How Roofers Can Capitalize
[31:18 - 32:55] - AI in Construction: How Roofers Can Leverage Technology for Growth
[32:56 - 33:14] - Sponsor AD
[33:15 - 34:38] - Lightning Round/Jerry’s Favorite Personal Hack?
[34:38 - 36:02] - What is Jerry’s Favorite Business Hack?
[36:03 - 37:02] - The Best Advice Jerry Ever Got, and How He Applied It to His Success?
[37:03 - 38:20] - How Can the Roofer Growth Hacks Family get in Touch with Jerry?
[38:21 - 39:48] - The Power of Systems: How Implementing Marketing Systems Can Transform Businesses?
[39:49 - 43:13] - The Shift from Marketing to Business Consulting: Helping Clients Keep Up
[43:14 - 47:18] - How Referrals and Operational Support Drive Contractor Growth
[47:19 - 52:09] - Episode Wrap-Up & Biggest Takeaways
Resources:
https://www.roofingsites.com/
https://www.pro-accel.com/
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/
Friday Nov 08, 2024
Friday Nov 08, 2024
Welcome to our latest episode of Roofer Growth Hacks, hosted by RoofingSites.com. In this session, we explore the current trends and key focus areas in marketing and sales for the roofing industry in November. As roofing companies navigate challenges in growth, this episode provides valuable insights into effective strategies that align marketing efforts with sales goals. Join us as we discuss actionable tips to enhance your marketing approach and ensure your business stays competitive in a changing landscape.
We hope you got value from our today’s episode, so please take a moment to leave us a 5-star review!
Don’t forget to grab your copy of The Ultimate Guide to Digital Marketing for Roofers here!
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
Timestamps:
[00:00-00:43] - Intro
[00:44-02:23] - Essential Marketing Trends for Roofing Companies in Slower Seasons
[02:24-04:51] - Essential Sales System Fixes for Roofing Companies - Importance of Picking Up the Phone
[04:52-06:51] - Follow Up or Fall Behind - Keep your Sales Alive
[06:52-08:14] - Pre for Peak Season - Building a Winning Roofing Strategy for Next Year
[08:15-12:23] - Most Important Marketing Trends Roofers Can't Ignore
[12:24-15:17] - Using Content Creation to Build Trust and Drive Roofing Sales
[15:18-16:57] - Why is Email Marketing Still Important?
[16:58-19:34] - Creating a Referral System that Keeps Roofing Leads Flowing
[19:35-21:20] - Importance of SEO - Creating Long-Term Strategies for Roofing Companies
[21:21-23:55] - Outro
[44:33 - 47:03] - Essential Video Setup for Roofing Professionals: Resolution, Lighting, and Sound Tips
[47:04 - 48:57] - Optimize Your Marketing: Download the Free Workbook & Guide
[48:58 - 49:22] - Outro
Resources:
RoofingSites: https://www.roofingsites.com/
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/
Friday Nov 01, 2024
Friday Nov 01, 2024
Ready to build a powerful video marketing machine for your roofing business? Join us as we dive into actionable strategies for creating a standout video presence in the roofing industry. Learn how to leverage short-form videos, job site walkthroughs, customer testimonials, and more to dominate your market and attract new clients. With step-by-step insights, AI tools for content creation, and proven video formats, this workshop will transform your marketing approach and position you as the top choice for homeowners.
We hope you got value from our today’s episode, so please take a moment to leave us a 5-star review!
Don’t forget to grab your copy of The Ultimate Guide to Digital Marketing for Roofers here!
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
Timestamps:
[00:00 - 01:13] - Intro
[01:14 - 04:32] - Who is Chris Hunter?
[04:33 - 06:54] - Becoming The Choice: Standing Out in a Crowded Roofing Market with Video Marketing
[06:55 - 11:09] - Navigating Competition: The Four Pillars of Effective Roofing Marketing
[11:10 - 12:10] - Staying Top of Mind: The Essential Role of Social Media Across Marketing Pillars
[12:11 - 15:15] - Why Should You Focus on Video Marketing
[15:16 - 19:58] - What Type of Videos You Should Be Posting?
[19:59 - 26:50] - From Knowledge to Action: A Step-by-Step Guide to Videography Your Brand
[26:51 - 33:05] - Building a Video Marketing Machine: Demo of Step-by-Step Script Creation with AI
[33:06 - 36:30] - Maximizing Efficiency in Short-Form Video Creation
[36:31 - 40:39] - Tps and Trick for Video Marketing
[40:40 - 44:32] - Roofers' Guide to Winning Clients: DIY Video, AI Tools & Changing Settings Tips
[44:33 - 47:03] - Essential Video Setup for Roofing Professionals: Resolution, Lighting, and Sound Tips
[47:04 - 48:57] - Optimize Your Marketing: Download the Free Workbook & Guide
[48:58 - 49:22] - Outro
Resources:
RoofingSites:
https://www.roofingsites.com/
Connect with us!
Spotify: https://bit.ly/RoofingSites-Spotify
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/
Friday Oct 25, 2024
Friday Oct 25, 2024
Welcome to Roofer Growth Hacks! In this episode, we’re joined by Todd, CEO of Construction Leading Edge, to explore proven strategies for growing your roofing business. We dive into how to streamline operations, implement effective systems, and develop leadership skills to navigate industry challenges, including economic downturns. Todd shares expert insights that can help you build a more efficient, profitable business. Tune in for actionable growth hacks to elevate your roofing company!
About:
Todd Dawalt is the founder and host of The Construction Leading Edge podcast, dedicated to helping construction business owners learn from his experience managing projects from bathroom remodels to high-rise buildings. Dawalt coaches construction business owners to systematize their business so it runs without them.
Timestamps:
[00:00 - 01:03] - Intro
[01:04 - 03:56] - Who is Todd? Where did he start and where is he now?
[03:57 - 04:32] - The Most Valuable Lesson Learned Over the Years
[04:33 - 06:37] - Cash Flow Missteps: A Hard Lesson Learned
[06:38 - 12:05] - How to Get Out of a Bad Cash Flow Situation?
[12:06 - 15:58] - What Kind of Coaching Does Todd do?
[15:59 - 17:32] - Changing the Trajectory: How One Person Transforms Generations
[17:33 - 21:52] - Building Beyond Tomorrow: How Entrepreneurs Shape Generations
[21:53 - 28:35] - Want to Build a Business for Future Generations? Here's How to Start
[28:36 - 28:54] - Sponsor AD
[28:55 - 30:12] - Lightning Round/ Todd’s Personal Favorite Hack
[30:13 - 31:13] - Favorite Business Hack
[31:14 - 32:55] - The Best Advice Ever Given
[32:56 - 34:04] - How Can People Reach Todd?
[34:05 - 34:22] - Outro
[34:23 - 37:41] - Episode Wrap-Up & Biggest Takeaways
Resources:
RoofingSites:
https://www.roofingsites.com/
https://constructionleadingedge.com/
Connect with us!
Spotify: https://bit.ly/RoofingSites-Spotify
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/
Friday Oct 18, 2024
Friday Oct 18, 2024
Welcome to Roofer Growth Hacks! In this episode, We sit down with Diane Gilson, CEO of Info Plus Accounting, to dive into essential accounting strategies for roofing company owners. We explore how to transform financial chaos into clarity and set up job cost accounting systems that drive long-term profitability. Diane shares her expertise in helping small to midsize construction businesses take control of their finances and boost their bottom line. Tune in for actionable growth hacks that will help you maximize your profits and scale your roofing business!
About:
Info Plus Accounting was established in 1994 and specializes primarily in QuickBooks® and Intuit Enterprise Solutions. These are powerful, flexible, multi-functional accounting software systems currently utilized by nearly 90% of small-to-mid-sized businesses. Info Plus Accounting assists clients in using their QuickBooks® accounting software more accurately, efficiently, effectively, and creatively than they ever imagined possible.
Timestamps:
[00:00 - 00:58] - Intro
[00:59 - 04:02] - Who is Diane Gilson?
[04:03 - 08:05] - How Does Info Plus Accounting Help Their Clients?
[08:06 -12:15] - Common Job Costing Mistakes: What Business Owners Get Wrong?
[12:16 - 15:40] - What is the Logical Format for a Chart of Accounts?
[15:41 - 16:47] - Scaling Smart: The Ideal Gross Profit Targets for Business Success
[16:48 - 18:07] - Breaking Down Gross Profit: What It Means for Your Taxes
[18:08 - 20:48] - Contractors’ Biggest Concern: What They Really Want to Know
[20:49 - 22:10] - What is Contractors’ Biggest Mistake?
[22:11 - 26:55] - Finding Your Financial Right-Hand: Qualities to Seek in a Bookkeeper
[26:56 - 31:07] - Future-Proofing Your Roofing Business: Trends to Watch
[31:08 - 31:35] - Sponsor AD
[31:36 - 32:50] - Lightning Round/ Diane’s Favorite Personal Growth Hack
[32:51 - 34:04] - Diane’s Favorite Business Hack
[34:05 - 35:16] - The Best Advice Ever Given
[35:17 - 36:51] - How to Get in Touch With Diane?
[36:52 - 37:27] - Outro
[37:28 - 40:13] - Episode Wrap-Up & Biggest Takeaways
Resources:
RoofingSites: https://www.roofingsites.com/
https://buildyournumbers.com/
Connect with us!
Spotify: https://bit.ly/RoofingSites-Spotify
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/
Roofer Growth Hacks
Welcome to Roofer Growth Hacks, the podcast that is dedicated to highlighting those in the roofing industry, learning how they overcame growth challenges with creative growth hacks, and connect them with others in the Roofing Industry.