Roofer Growth Hacks

Roofer Growth Hacks - Season 3 Episode 18 - The Ultimate Guide To Google Ads for Roofers w/ Chris

In this power-packed episode, we break down how roofing companies can win big with Google Ads — a tactical guide to maximizing ROI, building online reputation, and turning clicks into quality leads.
We’re joined by Chris Hunter, Chief Marketing Officer of RoofingSites.com and author of The Ultimate Guide to Digital Marketing for Roofers. Chris brings decades of experience helping roofing contractors grow smarter using his 4R Roofing Marketing System.
This episode walks you through everything from setting up your first campaign to understanding key ad mechanics, optimizing landing pages, and using AI tools to boost efficiency. You’ll also discover how to turn missed leads into booked jobs through smart follow-up systems — and how to avoid the most common (and expensive) ad mistakes roofers make.
Whether you're new to Google Ads or want to squeeze more ROI out of your current campaigns, this episode is your ultimate blueprint.
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
Timestamps:
[00:00 - 04:15] – Intro: Why Google Ads Matter for Roofers
[04:16 - 10:57] – The 4R Roofing Marketing System Overview
[10:58 - 17:07] – What Google Ads Can Do for Your Business
[17:08 - 20:29] – Understanding Google Ads Mechanics
[20:30 - 27:11] – Creating High-Converting Campaigns
[27:12 - 29:35] – Landing Pages That Actually Convert
[29:36 - 33:52] – Mobile Optimization for Roofing Leads
[33:53 - 39:05] – Metrics That Matter: What to Track & Why
[39:06 - 41:58] – Common Mistakes That Burn Ad Spend
[41:59 - 46:47] – Setting an Effective Ad Budget
[46:48 - 51:37] – Why Follow-Up is the Secret Weapon
[51:38 - 55:50] – Tactical Tips for Better Google Ads Results
[55:51 - 59:00] – Final Thoughts, Resources & Next Steps
Resources:
RoofingSites: https://www.roofingsites.com/
Free Social Media Workbook: https://roofingsites.com/workbook
Free Book Download: https://go.roofingsites.com/
Schedule a Strategy Call: https://roofingsites.com/schedule
Free AI SEO Course: http://roofingsites.com/roofer-ai-seo
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

Roofer Growth Hacks - Season 3 Episode 17 - The AI-Powered Social Strategy for Roofers With Chris

In this power-packed episode, we break down The AI-Powered Social Strategy for Roofers —a comprehensive guide to building trust, increasing visibility, and staying top-of-mind using the platforms your customers actually use.
We’re joined by Chris Hunter, Chief Marketing Officer of RoofingSites.com and author of The Ultimate Guide to Digital Marketing for Roofers. Chris brings decades of experience helping roofing contractors grow smarter using his 4R Roofing Marketing System.
This episode dives deep into how social media fits into the entire marketing ecosystem—and why most roofing companies misunderstand its purpose. Learn how to stop treating social like a lead-gen shortcut and start using it as a long-term brand asset that powers reputation, reach, resell, and referrals.
Chris walks through exact daily, weekly, and monthly content strategies, explains how to batch and automate with AI tools like ChatGPT and Claude, and shares the prompts his agency uses to create high-converting posts in minutes. You’ll also discover why being “the choice” instead of “a choice” can change your business forever.
Stick around to the end to access 33 free ChatGPT prompts, the AI Social Workbook, and a free copy of Chris’s book to jumpstart your social media strategy today.
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
Timestamps:
[00:00 - 03:14] – Intro: Who is Chris Hunter and why social media matters
[03:15 - 05:34] – The #1 misunderstanding roofers have about social media
[05:35 - 08:51] – The 4R Roofing Marketing System: Reputation, Reach, Resell, Referral
[08:52 - 13:10] – How social media supports all four marketing pillars
[13:11 - 16:08] – What to post daily: job site photos, short-form videos, polls
[16:09 - 19:45] – Weekly content: reviews, stories, blog shares, crew highlights
[19:46 - 21:50] – Monthly posts: case studies, sponsorships, offers & community updates
[21:51 - 25:07] – Staying consistent: Why most social accounts fail
[25:08 - 30:00] – Using ChatGPT & Custom GPTs for faster content creation[30:01 - 35:33] – Deep research tools: Claude, Perplexity, and more[35:34 - 38:39] – How to personalize AI for your brand + ChatGPT walkthrough[38:40 - 45:50] – 33 AI social prompts for roofing content (project, people, tips & more)[45:51 - 50:42] – Promos, testimonials, community content & how to present offers[50:43 - 54:10] – Creating effective video scripts with ChatGPT prompts[54:11 - 57:02] – Final tips, resources, and how to get the free playbook and book[57:03 - 59:04] – Episode wrap-up and next steps
Resources:
RoofingSites: https://www.roofingsites.com/
Free Social Media Workbook: https://roofingsites.com/workbookFree Book Download: https://go.roofingsites.com/
Schedule a Strategy Call: https://roofingsites.com/schedule
Free AI SEO Course: http://roofingsites.com/roofer-ai-seo
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube:   / @roofingsites  
Facebook:  / roofingsites  
Instagram:  / roofingsites  

Season 3 Episode 16 - Roofing Insights: How Podcasting Can 10x Your Local Brand with Megan Ellsworth

Welcome to Roofer Growth Hacks! In this episode, I sit down with Megan Ellsworth from RoofersCoffeeShop, a creative force in the roofing industry helping contractors grow through content and community-driven marketing.
Megan shares fresh insights on how roofers can stand out by telling their story, building local connections, and creating engaging content that drives trust and visibility.
We dive into practical growth hacks any roofing contractor can use to boost their brand, connect with their audience, and grow smarter in a crowded market.
Tune in for actionable strategies and inspiration to take your roofing business to the next level!
About:
Megan Ellsworth has grown up in the roofing industry, she is a child of marketing and getting her hands dirty on site. Growing up with Heidi J. Ellsworth as one's mom, it would be hard to not fall into roofing somehow. As the podcast producer for The Coffee Shops™, Megan handles all these audio and recordings. If you have ever recorded a podcast for The Coffee Shops™, then you have met her. 
She is a full time musician and leads her own band, ELLSWORTH. She recently graduated from the University of Colorado at Denver with a double major in Music Business and Songwriting. This young woman is one to watch both in the music and roofing industries. Catch her and her infectious smile at the FRSA or IRE tradeshows this summer.
Timestamps:[00:00 - 01:06] - Intro
[01:07 - 05:48] - Megan’s Entrepreneurial Journey 
[05:49 - 08:50] - Roofers Building Community Through Podcasts
[08:51 - 13:30] - How Can Roofers Start Sharing Their Stories?
[13:31 - 15:46] - Smart Content Ideas for Roofing Podcasts
[15:47 - 17:39] - Can Roofers Build Community with a Podcast?
[17:40 - 19:20] - Common Mistakes Roofers Make When Starting a Podcast?
[19:21 - 22:25] - Future Trends In Roofing Podcast Industry
[22:26 - 27:22] - Using AI To Enhance Your Podcasts
[27:23 - 27:48] - Message From The Sponsor
[27:49 - 32:54] - Lightning Round
[32:55 - 37:42] - Episode Wrapup and Key Takeaways
Resources:
📌 Free Workshop Access: https://webinar.roofingsites.com
📘 Get Your FREE Marketing Guide: https://go.roofingsites.com
🌐 RoofingSites: https://www.roofingsites.comhttps://www.rooferscoffeeshop.com/https://www.linkedin.com/in/megan-ellsworth-ba39727b/
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

Roofer Growth Hacks - Season 3 Episode 15 - From Yellow Pages to AI Assistants (Is SEO Dead?) with John Clendenning, Laura Sutherly, Jennifer Crego, Brad Killgore & Chris Hunter

Welcome to Roofer Growth Hacks! In this episode.We are joined by four marketing experts from the seven-figure agencies world who specialize in helping businesses grow smarter with AI.
In this episode of Roofer Growth Hacks, the panel discusses the evolving landscape of SEO and marketing in the age of AI. They explore whether SEO is dead, the impact of AI on search engines, and the importance of adapting marketing strategies to stay relevant.
The conversation emphasizes the significance of brand authenticity, the role of video content, and the necessity of managing online reviews to enhance reputation. The experts share insights on future-proofing marketing strategies and the need for businesses to stay ahead in a rapidly changing environment.
Tune in for real-world AI marketing hacks and strategies from experts who’ve been there and done that.
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
Timestamps:
[00:00 - 03:09] - Is SEO Dead? A Timeless Debate
[03:10 - 06:34] - The Impact of AI on Search and Marketing
[06:35 - 10:28] - Search Everywhere Optimization: The New SEO
[10:29 - 14:36] - The Future of Google and AI Integration
[14:37 - 16:44] - Adapting Marketing Strategies in a Changing Landscape pt1
[16:45 - 17:02] - Word from Sponsor
[17:03 - 19:38] - Adapting Marketing Strategies in a Changing Landscape pt2
[19:39 - 23:50] -The Importance of Brand and Authenticity
[23:51 - 27:56] - Leveraging Video and Content for Engagement
[27:57 - 32:51] - The Role of Reviews and Reputation in AI Search
[32:52 - 37:30] - Future-Proofing Your Marketing Strategy
[37:31 - 40:26] - Final Thoughts: Episode Wrap Up & Key Takeaways
Resources:
RoofingSites:  https://www.roofingsites.com/
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

Roofer Growth Hacks - Season 3 Episode 14 - June State of Marketing for Roofers With Chris

Welcome to Roofer Growth Hacks! In this episode, we’re diving into how roofers can future-proof their business using AI, SEO, and Local Service Ads — including a jaw-dropping 47X ROI case study that proves this system works.
We’re joined by Chris Hunter, Founder & Chief Marketing Officer of RoofingSites.com, and author of The Ultimate Guide to Digital Marketing for Roofers. With over 20 years of marketing experience and deep industry insight, Chris breaks down what’s working right now during the busiest season of the year.
You'll learn how to avoid a lead drought in August and September, how Google's AI box is reshaping local rankings, and the 3 things every roofer needs to win the game: Reputation, Expertise, and Authority.
Plus, hear how one client turned a $96K investment into $4.5M in tracked revenue and how YOU can start doing the same.
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
Timestamps:
 
[00:00 - 01:11] Welcome to Roofer Growth
[01:12 - 02:17] 5 Hot Topics in June Marketing
[02:18 - 04:14] Why Ignoring Marketing Now Will Crush August
[04:15 - 06:46] How AI Is Taking Over Google Search
[06:47 - 08:27] 3 Keys to Rank in Google’s AI Box
[08:28 - 12:01] What LSA Is Doing Right & How to Dominate
[12:02 - 14:02] 47X ROI Client Case Study Breakdown
[14:03 - 16:00] AI Workshop Launch: June 19th
[16:01 - 17:17] Roofing’s #1 Problem: Missed Calls
[17:18 - 19:06] Samantha, the AI Phone Answering Tool
[19:07 - 20:59] Site Supercharger Landing Page Update
[21:00 - 22:03] Episode Wrap Up & Free Tools & Resources for Local Service Ads Success
Resources:
📌 Free Workshop Access: https://webinar.roofingsites.com
📘 Get Your FREE Marketing Guide: https://go.roofingsites.com
🌐 RoofingSites: https://www.roofingsites.com
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

Roofer Growth Hacks - Season 3 Episode 13 - 2025 Local Service Ads Mastery for Roofers With Chris

Welcome to Roofer Growth Hacks! In this episode, We’re breaking down the 2025 Local Service Ads Mastery for Roofers — a powerful way to add serious revenue to your roofing business.
We’re joined by Chris Hunter, Chief Marketing Officer at RoofingSites.com and author of The Ultimate Guide to Digital Marketing for Roofers. With over two decades of SEO experience and as a member of NRCA, RCAT, and HARCA, Chris has helped roofing companies dominate their markets through smart digital marketing.
Today, we’ll walk you through the key pillars of a winning marketing system, starting with why your reputation is everything — and how to build it strong. If your website is outdated or your social media hasn’t been touched in years, this episode is a must-watch.
Stick around for actionable tips to get more leads, grow your sales, and position your roofing company as the local go-to expert. Plus, grab your free checklist and digital marketing guide to put these strategies into action right away.
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
Timestamps:
[00:00 - 02:36] - Intro
[02:37 - 07:54] - Four Pillars of Marketing
[07:55 - 09:59] - Why is Google Still King for Roofers?
[10:00 - 14:50] - Areas Inside Google Search Engine
[14:51 - 20:42] - The Importance of Local Service Ads for Roofers
[20:43 - 26:48] - How to Set Up Local Service Ads
[26:49 - 28:56] - Is Your Business Showing Up When It Should?
[28:57 - 34:02] - ZIPs, Cities & 24/7: What’s the Winning Combo?
[34:03 - 36:30] - Ignore This in Local Ads and Pay the Price - Literally
[36:31 - 39:21] - How Google’s Proximity Preference Can Make or Break Your Local Ads
[39:22 - 41:40] - Budget Like a Pro
[41:41 - 50:47] - Essential General Tips & Tricks to Boost Your Business
[50:48 - 53:00] - Episode Wrap Up & Free Tools & Resources for Local Service Ads Success
 
Resources:
RoofingSites:  https://www.roofingsites.com/   
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

AI Marketing Round Table With John Clendenning, Laura Sutherly, Jennifer Crego, Brad Killgore & Chris Hunter

Welcome to Roofer Growth Hacks! In this episode, We are joined by four marketing experts from the seven-figure agencies world who specialize in helping businesses grow smarter with AI.
We dive into how roofing companies can use AI to boost their marketing, streamline processes, and connect better with customers.
We explore practical AI tools, how to implement them effectively, and tips to stay ahead in the competitive roofing market. Whether you’re new to AI or looking to level up your digital strategy, this roundtable offers valuable insights to help your roofing business grow.
This episode is for roofing contractors and marketers who want actionable advice on using AI to power growth.
Tune in for real-world AI marketing hacks and strategies from experts who’ve been there and done that.
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
Timestamps:
[00:00 - 01:49] - Intro
[01:50 - 04:55] Who Are Today’s Guests
[04:56 - 13:38] - The Best Tips To Maximize Your AI Usage
[13:39 - 15:31] - How to Make AI Content Look Human
[15:32 - 24:23] - Marketing Tips For Using AI
[24:24 - 27:21] - Using AI to Create Emotional, Custom Content That Connects
[27:22 - 27:35] - Word from Sponsor
[27:36 - 32:16] - How AI Helps the Over-50 Crowd Online
[32:17 - 34:32] - Using AI to Save Time, Train Staff, and Close More Sales
[34:33 - 37:21] - How AI Keeps Stories Alive
[37:22 - 42:42] - Don’t Fear the Bot: How AI Can Supercharge Your Business, Not Replace You
[42:43 - 45:32] - Train, Document, Repeat: The AI Way to Bulletproof Your Business
[45:33 - 50:59] - Favorite AI Tools
[51:00 - 56:24 ] - Episode Wrap Up & Key Takeaways
Resources:
RoofingSites:  https://www.roofingsites.com/
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

Roofer Growth Hacks - Season 3 Episode 11 - From $200 and a Landscaping Trailer To a 12-Acre Roofing HQ - The PRO Roofing Journey With Mellisa and James Parker

Welcome to Roofer Growth Hacks! In this episode, We sit down with Melissa and James Parker, owners of Pro Roofing. Since launching their company in 2017, they have built a fast-growing roofing business by implementing smart systems, staying laser-focused on leadership, and establishing a strong operational foundation.
We dive into their journey from startup to stand out, uncovering the key strategies that helped them scale quickly in a competitive market. Melissa and James share how they’ve structured their sales and back-office processes, what they’ve learned over nearly a decade in business, and how they’re thinking about big-picture growth.
If you’re a roofing contractor looking for practical insights on leadership, systems, and sustainable scaling, this one’s for you.
Tune in for real-world growth hacks and proven strategies from a roofing company that’s doing it right.
About:
Parker Roofing Options, LLC – PRO Roofing is a Florida based licensed and insured roofing company, privately owned and operated out of Tallahassee, FL. We provide residential and commercial roofing services, including roofing repairs throughout North Florida and South Georgia.
The mission of Parker Roofing Options, LLC – PRO Roofing is to provide the utmost care and devotion in providing customer service and a quality product to our customers. We work with our customers to ensure that we understand their needs and provide our services to their satisfaction. We know the roofing business, however we also know that truly satisfied customers are the backbone of this company.
Our crews are staffed by experienced, hand selected roofers, with a track-record of providing top quality workmanship. The company is licensed (CCC1333056 ) and (CCC1327425) and insured for your protection with full workman’s compensation and general liability insurance. We use quality products from top manufacturers with the best warranty protection in the industry and we stand under our roofs.Timestamps:
[00:00 - 01:20] - Intro
[01:21 - 02:58] - Melissa’s and James’ Entrepreneurial Journey
[02:59 - 03:57] - What Made Melissa and James Jump Into the Roofing Business?
[03:58 - 06:25] - Biggest Lesson After 10 Years in Entrepreneurship 
[06:26 - 07:46] - The Hardest Task of Being in Business
[07:47 - 09:10] - The Biggest Challenge in the Roofer Industry
[09:11 - 12:10] - Sales Roles and Systems in a Roofing Company Explained
[12:11 - 14:22] - What’s Your BHAG? Setting Big Hairy Audacious Goals for the Next 10 Years
[14:23 - 14:59] - Message From The Sponsor
[15:00 - 19:20] - Lightning Round
[19:21 - 20:29] - How Can Roofers Reach Melissa and James?
[20:30 - 26:18] - Episode Wrap Up & Key Takeaways
Resources:
RoofingSites:  https://www.roofingsites.com/   
Pro Roofing’s Website: https://roofsbypro.com/
Pro Roofing’s Facebook: https://www.facebook.com/roofsbyPRO/
Pro Roofing’s X (Twitter): https://x.com/roofsbyPRO
Pro Roofing’s Instagram: https://www.instagram.com/roofsbyPRO/
Pro Roofing’s LinkedIn: https://www.linkedin.com/in/melissa-parker-249321169/
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/