Roofer Growth Hacks

Roofer Growth Hacks - Season 1 Episode 40 - Negotiate Better: 3 Must Know Tips with Moshe Cohen

Getting your foot in the door is hard enough, but can you close the deal? Professional mediator and author, Moshe Cohen shares his framework for roofers to build long-lasting connections in any market in high-stakes situations. This episode isn’t just filled with techniques you can try, Chris and Moshe dive into the how of making negotiation second nature and natural for any professional. You can also check out Moshe’s book: Collywobbles: How to Negotiate When Negotiating Makes You Nervous.
We know you will get value from today’s episode, so please take a moment to leave us a 5-star review! 
Don’t forget to grab your own copy of The Ultimate Guide to Digital Marketing for Roofers here!
About Moshe:For over two decades, Moshe Cohen has been helping people unlock their potential to negotiate more effectively, communicate more skillfully, lead more purposefully, and manage conflict more artfully. His book, *Collywobbles: How to Negotiate When Negotiating Makes You Nervous*, combines negotiation with emotional intelligence to help readers overcome emotional barriers, apply their skills, and become more effective negotiators.
Moshe Cohen has been helping people improve their skills since 1995 when he founded The Negotiating Table and has been teaching at Boston University's Questrom School of Business since 2000. He has worked with thousands of students as well as companies and organizations all over the world. As a mediator, he has worked to resolve hundreds of matters and has also coached executives, managers, and individuals on negotiating more effectively.
 
Timestamps:
[00:00 - 05:05] Intro with Moshe Cohen
[05:06 - 09:37] 3 Techniques to Negotiate as a Roofer
[09:38 - 15:01] 3 Ways to Slow Down in Negotiation
[15:02 - 17:39] Roofers/Contractors Starting Out
[17:40 - 21:05] Common Mistakes Roofers Make
[21:06 - 22:11] Craziest Mediation Moshe Has Done
[22:12 - 22:37] RoofingSite.com Ad (special offer)
[22:38 - 25:48] Lighting Round
[25:49 - 27:57] Takeaways
[27:58 - 29:05] Outro/Contact
 
Resources:
Website:    https://www.linkedin.com/in/grothryan/
      https://www.salestransformationgroup.com/about-us/
             
RoofingSites: https://www.roofingsites.com/
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

Roofer Growth Hacks - Season 1 Episode 39 - Skyrocket Your Topical Authority with AI-Driven Scripts with Chris

Creating content is the easiest way to become an authority in your area, how do make it easier for roofers? In today’s workshop Chris unveils his strategy by leveraging AI tools to research and create video content for your roofing company. Can’t think of topics to cover? Wondering what people are searching for? No more excuses, Chris us exactly how to research, organize, and create scripts for you to start utilizing! Don’t forget to grab your free resources, prompt cheat sheets, AI SEO expert course, and Chris’ book Digital Guide to Marketing for Roofers these all can be found at www.roofingsites.com/ai-workbook. !
Find more business-growing information in The Ultimate Guide to Digital Marketing for Roofers here https://go.roofingsites.com/! 
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
 
Timestamps:
[00:00 - 03:15] Intro/Defining Topical Authority
[03:16 - 06:04] Using Gemini to Research People’s Questions
[06:05 - 08:13] Using Perplexity.ai
[08:14 - 13:00] Using ChatGPT
[13:01 - 15:30] Chris’ Custom Roofer Video Script Assistant
[15:31 - 17:21] Outro & Free Resources
Resources:
RoofingSites:  https://www.roofingsites.com/
 
Connect with us!
Spotify: https://bit.ly/RoofingSites-Spotify 
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

Roofer Growth Hacks - Season 1 Episode 38 - Giving Roofers a Vacation with Sales with Ryan Groth

Are you ready to go on a vacation that is actually worry-free? Ryan Groth, Founder of Sales Transformation Group lays down how roofers get to the next level in their business. Owners are usually trapped and tied to the sales process for the lifetime of their business; this isn’t ideal for anyone’s retirement plan or for the company to survive. Ryan shares his framework for roofers to go far beyond a few million in sales per year.
We know you will get value from today’s episode, so please take a moment to leave us a 5-star review! 
Don’t forget to grab your own copy of The Ultimate Guide to Digital Marketing for Roofers here!
About 
“To Help Business Owners Focus on Growth allowing them to Create Safety for others.”
After experiencing first-hand the worries and issues that the construction and building materials industries face with sales, we knew we had to make a difference.
When you look at the statistics, you’ll see that sales proficiency is a major weakness in our industry, which leads to all types of problems for both the business owner and the employees. 
Problems like inconsistent, unpredictable revenue. Problems like razor-thin margins that don’t give the business room to grow or breathe. Problems like not knowing whether or not you’ll land your next job because your sales process isn’t consistent.
We get it, and we’re here to help.
Timestamps:
[00:00 - 04:38] Intro with Ryan Groth
[04:39 - 08:06] What Sales Transformation Group Does 
[08:07 - 13:30] Helping Roofers Level Up (Road to Millions)
[13:31 - 18:00] Roofers/Contractors Starting Out
[18:01 - 23:08] How You Can Grow Past Leads (Referrals)
[23:09 - 23:33] RoofingSite.com Ad
[23:34 - 27:51] Lighting Round
[27:52 - 30:00] Takeaways
[30:01 - 31:00] Outro/Contact
 
Resources:
Website:    https://www.linkedin.com/in/grothryan/
                  https://www.salestransformationgroup.com/about-us/
             
RoofingSites: https://www.roofingsites.com/
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

Roofer Growth Hacks - Season 1 Episode 37 - Hiring Rock Star Employees with Ryan Englin

How you can hire rock stars for your empire! Ryan Englin, CEO of Core Matters and Author of “Hire Better People Faster”, and “How to Hire the Ones You Won’t Want to Fire,” shares his passion and methods for employee recruitment and retention. Ryan takes out the guesswork around hiring in today’s workshop and paints the picture that many roofers haven’t seen. 
We know you will get value from today’s episode, so please take a moment to leave us a 5-star review! 
Don’t forget to grab your own copy of The Ultimate Guide to Digital Marketing for Roofers here!
About 
The Core Fit Hiring System is a repeatable, in-house recruiting process for attracting and retaining all employees you need to grow your service business and free up your time.
Timestamps:
[00:00 - 05:27] Intro with Ryan Englin (Corporate to Agency)
[05:28 - 07:01] What Core Matters Does 
[07:02 - 10:52] Mindset Shift (Employee Experience) 
[10:53 - 21:27] 3 Types of Recruiting
[21:28 - 29:28] Using The Right Bait (Higher Pay)
[29:29 - 36:10] Reality of Labor Market (Shortage & Training)
[36:11 - 42:00] Find the Core of Your Company
[42:01 - 45:36] Recap / Hardest Part of Business / Free Resources 
[45:37 - 51:55] Audience Takeaways & Q&A  
[51:56 - 53:27] Outro/Contact
 
Resources:
Website:    https://www.linkedin.com/in/ryanenglin/
      https://corematters.com/
             
RoofingSites: https://www.roofingsites.com/
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

Roofer Growth Hacks - Season 1 Episode 36 - Be a Better Leader in 3-Steps with Randy Goruk

What does it mean to be a better leader? Randy Goruk, Founder of Leaders’ Edge 360, shares who should be improving their leadership skills and which skills leaders should have. These skills include but are not limited to planning, effective listening, asking good open-ended questions, and having a focal point. Hear how your business can benefit by strengthening leadership skills to achieve full employee engagement and improve profits! For more information about Randy and Leaders’ Edge 360, visit them at leadersedge360.com.
If you enjoyed today’s episode, please take a moment to leave us a 5-star review. 
Grab your own copy of The Ultimate Guide to Digital Marketing for Roofers here!
About 
In 2003, Randy founded LeadersEdge360.com to deliver innovative, customized programs primarily for building material companies, manufacturers, distributors, retailers, contractors, sub-contractors, as well as government agencies, non-profit organizations and organizations seeking leadership development help. More than that, he provides insight into business challenges and delivers results-oriented tactics for leaders to implement with their teams. Leaders benefit by strengthening their skills so they can achieve full employee engagement, which in turn improves profits. In today’s marketplace, Randy is known for delivering Real Experience—Real Results in ways that never disappoint.
Timestamps:
[00:00 - 01:09] Intro
[01:10 - 03:45] Construction as the Starting Point for Entrepreneurship 
[03:46 - 12:34] Leaders Edge 360- Coaching Skills 
[12:35 - 14:26] #1 Issue Randy Sees   
[14:27 - 17:45] Who Should Be Improving Their Leadership Skills?  
[17:46 - 23:19] Industry Trends          
[23:20 - 23:45] Ad
[23:46 - 27:43] Lightning Round 
[27:44 - 30:18] Chris’s Takeaways  
[30:19 - 31:46] Outro
 
Resources:
Website: https://leadersedge360.com/ 
              https://www.linkedin.com/in/randygoruk/ 
             
RoofingSites: https://www.roofingsites.com/
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

Roofer Growth Hacks - Season 1 Episode 35 - AI for Roofers: How to Create Content Using AI

AI can look intimidating, where do we start, roofers!? Today’s workshop is a quick lesson to get you started using AI TODAY for your roofing company. No more excuses, Chris is showing you exactly where you can start getting the hang of using ChatGPT and Google’s Gemini. Don’t forget to grab your free resources, prompt cheat sheets, AI SEO expert course, and Chris’ book Digital Guide to Marketing for Roofers; these all can be found at www.roofingsites.com/ai-workbook. !
Find more business-growing information in The Ultimate Guide to Digital Marketing for Roofers here https://go.roofingsites.com/! 
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
 
Timestamps:
[00:00 - 00:37] Intro
[00:38 - 02:02] Follow Along to Free Course
[02:03 - 05:09] How to use Custom GPT    
[05:10 - 09:25] How to use Google’s Gemini
[09:26 - 10:04] Outro & Free Resources
Resources:
RoofingSites:  https://www.roofingsites.com/      
 
Connect with us!
Spotify: https://bit.ly/RoofingSites-Spotify 
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

Roofer Growth Hacks - Season 1 Episode 34 - Stop Stealing from Your Family with Tom Reber

Your edge is in the discipline of creating connection. Tom Reber, creator of The Contractor Fight, shares his top tips for how you can sell better, fix your contracting company to be more profitable, and differentiate yourself to create connection when you sell. Check out more information about Tom and download your guide to spotting a cheap prospect at thecontractorfight.com/cheap!
If you enjoyed today’s episode, please take a moment to leave us a 5-star review. 
Grab your own copy of The Ultimate Guide to Digital Marketing for Roofers here!
About 
The Contractor Fight is a movement of Home Improvement Contractors who are taking back control of their businesses & fattening their wallets. By educating one contractor at a time, we’re quickly restoring our industry to a place of respect in our communities. No more will the trades be looked at as a “fallback” position when college doesn’t work out. No longer will tradespeople be looked upon as uneducated and undeserving.
Timestamps:
[00:00 - 01:08] Intro
[01:09 - 06:34] Tom’s Start to Entrepreneurship         
[06:35 - 08:38] Tom’s Ideal Client  
[08:39 - 14:17] The Worst Question a Contractor Can Ask/ 50% Gross Profit 
[14:18 - 17:58] Tom’sAdvice: Be On the Attack, Peel Don’t Pounce 
[17:59 - 27:51] Sales: About Proposals/ Sales Process   
[27:52 - 36:04] Marketing/ Differentiate Yourself     
[36:05 - 36:20] Ad
[36:21 - 40:34] Create Connection and Be Curious
[40:35 - 42:29] Chris’s Takeaways  
[42:30 - 43:44] Outro
Resources:
Website:        https://thecontractorfight.com/  
RoofingSites: https://www.roofingsites.com/
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

Roofer Growth Hacks - Season 1 Episode 33 - Ultimate Guide to Ranking on Google Maps for Roofers with Chris

Roofers! Dominate your competition by ranking on Google Maps! Today, we are discussing how your company can rank higher on Google Maps by understanding Google’s 3-Pack formula. Learn how to leverage your community and become one of the top three choices EVERY SINGLE TIME someone searches in your area. If you want to get to work now, please check out RoofingSites workbook at roofingsites.com/SEO-Workbook. 
Find more business-growing information in The Ultimate Guide to Digital Marketing for Roofers here https://go.roofingsites.com/! 
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, but we help you close the sale!
Timestamps:
[00:00 - 02:29] Intro
[02:30 - 04:11] Market Oversaturation - Be THE Choice 
[04:12 - 06:06] What Is A Good Marketing Strategy?      
[06:07 - 09:33] Highest Buyer Intent & Dominating Google  
[09:34 - 13:40] Google Maps 3-Pack (Defined)
[13:41 - 31:26] 3-Pack Ranking Factors & How-To
[31:27 - 38:07] How to Get Local Links
[38:08 - 41:16] Free Resources- Book, AI SEO Course, Schedule w/ Chris & Team
[41:17 - 44:18] Questions- Common Problems, Reviews are a MUST, Answer the phone!
[44:19 - 44:41] Outro 
Monthly workshop- new SEO formula for roofers, roofingsites.com/SEO-Workbook,  
Resources:
RoofingSites:  https://www.roofingsites.com/      
 
Connect with us!
Spotify: https://bit.ly/RoofingSites-Spotify 
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/