Roofer Growth Hacks

Roofer Growth Hacks - Season 2 Episode 2 - The October State of Marketing for Roofers with Chris

Welcome to Roofer Growth Hacks, the podcast where we spotlight creative solutions to growth challenges in the roofing industry. We are joined by Chris Hunter, founder of  RoofingSites.com  and author of The Ultimate Guide to Digital Marketing for Roofers. In this special episode, "The October State of Marketing, Chris breaks down the latest trends we're seeing in the marketing industry for roofers and roofing companies. Tune in for insights and actionable tips to stay ahead in your marketing efforts!
Find more information at the10disciplines.com! 
If you enjoyed today’s episode, please take a moment to leave us a 5 star review. 
Grab your own copy of The Ultimate Guide to Digital Marketing for Roofers here!
 
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
 
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
[00:00 - 00:50] - Intro/The October State of Marketing
[00:51 - 01:50] - Why Ad Prices Spike in Quarter 4 & How to Stay Ahead
[01:51 - 02:58] - How Are The Elections Impacting Buyers Decisions?
[02:59 - 05:14] - How Can Roofers Thrive with Lead Nurturing and Consistent Marketing?
[05:15 - 08:11] - Roofing in the Slow Season: Preparing Your Systems for Success
[08:12 - 10:18]  - Why Should Roofers Prioritize Google for Long-Term Success?
[10:19 - 11:31] - Outro
 
Resources:
Website:        https://www.linkedin.com/in/robdube/ 
                      https://the10disciplines.com/  
RoofingSites: https://www.roofingsites.com/
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

Roofer Growth Hacks - Season 2 Episode 1 - The 2024 Social Media Playbook For Roofing Companies with Chris

Elevate your roofing company’s marketing in 2024 with our essential social media workshop! Discover proven strategies from thousands of industry assessments and learn how to stand out in a crowded market. We’ll cover the Four-Hour Roofing Marketing Machine, must-have post types, effective scheduling, and innovative tools, including AI for boosting your visibility. Don’t miss this chance to transform your online presence and become the top choice for homeowners!
We hope you got value from our first season today’s episode, so please take a moment to leave us a 5-star review! 
Don’t forget to grab your copy of The Ultimate Guide to Digital Marketing for Roofers here!
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
 
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
Timestamps:
[00:00 - 04:41] - Intro/ Chris & Roofing sites
[04:42 - 07:29] - Standing Out in a Growing Market: How to Make Your Roofing Business the Choice
[07:30 - 09:11] - Building a Marketing Machine: Strategy Over Tactics for Roofing Success
[09:12 - 11:38] - Introducing the 4-Hour Roofing Marketing Machine: A Proven Framework for Success
[11:39 - 15:39] - The Four Posts Every Roofing Company Needs for Social Media Success
[15:40 - 23:21] - Boost Your Roofing SEO: Geotagging and the Right Posting Schedule
[23:22 - 26:48] - Monthly Content Ideas for Roofers: Case Studies and Company Updates
[26:49 - 31:36] - How to Schedule Social Media Posts for Your Roofing Business
[31:37 - 35:35] - Unlocking AI's Potential: Tools and Training for Roofing Success
[35:37 - 39:13] - What Are the Keys for Roofing Social Media
[39:14 - 41:27] - From Yellow Pages to Digital: The Evolution of the Four-Hour Roofing Marketing System
[41:48 - 43:12] - QR Code for Copy of The Book
[43:13 - 46:11] - Questions/Takeaways
[46:12 - 46:30] - Outro
 
Resources:
RoofingSites:  https://www.roofingsites.com/
 
Connect with us!
Spotify: https://bit.ly/RoofingSites-Spotify 
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

Roofer Growth Hacks - Season 1 Episode 49 - Season 1 Wrap Up with Chris Hunter

One season down and many more to come! Chris wraps up this first season of Roofer Growth Hacks. Chris talks about the talented guests he featured this season and expands on the most important tips roofers should be doing at any time of the year!
We hope you got value from our first season today’s episode, so please take a moment to leave us a 5-star review! 
Don’t forget to grab your copy of The Ultimate Guide to Digital Marketing for Roofers here!
 
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
 
Timestamps:
[00:00 - 01:01] Intro/Going Forward 
[01:02 - 04:07] Biggest Takeaways this Season
[04:08 - 05:42] Guest Episodes to Revisit
[05:43 - 06:24] What To Look Out For In Season 2
[06:25 - 08:32] Outro/Contact
Resources:
RoofingSites:  https://www.roofingsites.com/ 
 
Connect with us!
Spotify: https://bit.ly/RoofingSites-Spotify 
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

Roofer Growth Hacks - Season 1 Episode 48 - How to Charge the RIGHT Price & Stock Up on Cash with Chris Crew

When things go south, you want to be the one sitting on a pile of cash! Today, we are joined by the President of Blue Collar Success Group, Chris Crew! Chris’ team is of coaches, marketing experts, and industry leaders who lift up blue-collar businesses. Chris discusses where Roofers can be more confident in their business and how they should look at their numbers. We would get a notepad out for this episode! You can find Chris and his team at: www.thebluecollarsuccessgroup.com
We know you will get value from today’s episode, so please take a moment to leave us a 5-star review! 
Don’t forget to grab your copy of The Ultimate Guide to Digital Marketing for Roofers here!
 
About:
The Blue Collar Success Group’s mission is to impact the lives of people – owners, and entrepreneurs to technicians and office staff – within your selected trade whether it be electrical, plumbing, heating, or air conditioning.
 
Timestamps:
[00:00 - 03:26] Intro/Chris Crew
[03:27 - 06:44] Blue Collar Success Group
[06:45 - 12:15] Where Owners Should Start & EOS
[12:16 - 15:33] Common Mistakes Roofers Should Avoid
[15:34 - 20:42] Know Your Numbers (Margins)
[20:43 - 28:21] Industry Trends
[28:22 - 28:38] RoofingSite.com Ad (special offer)
[28:39 - 35:58] Lightening Round
[35:59 - 37:44] Takeaways
[37:45 - 38:53] Outro/Contact
 
Resources:
RoofingSites:  https://www.roofingsites.com/
 
Connect with us!
Spotify: https://bit.ly/RoofingSites-Spotify 
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

Roofer Growth Hacks - Season 1 Episode 47 - The September State of Marketing for Roofers with Chris Hunter

What should roofers be paying attention to in Q4? Chris leads the conversation in today’s first monthly, “State of Marketing for Roofers!” Chris talks about what is on the horizon with his team at RoofingSites.com and breaks down what Roofers sub $1M and $1M+ should do in their marketing. Chris gives some key recommendations that will move the needle for your company and important reminders to make sure those leads aren’t going to waste!
We know you will get value from today’s episode, so please take a moment to leave us a 5-star review! 
Don’t forget to grab your copy of The Ultimate Guide to Digital Marketing for Roofers here!
 
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
 
Timestamps:
[00:00 - 00:58] Intro/Monthly State of Marketing
[00:59 - 02:49] Ad Channel Price Hike
[02:50 - 09:56] Recommendations for sub $500K-$1M Roofers
[09:57 - 15:00] Recommendations for $1M Roofers
[15:01 - 17:00] Email Campaigns
[17:01 - 18:32] Key Hire You Should Make
[18:33 - 19:31] Outro/Contact
 
Resources:
RoofingSites:  https://www.roofingsites.com/
 
Connect with us!
Spotify: https://bit.ly/RoofingSites-Spotify 
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

Roofer Growth Hacks - Season 1 Episode 46 - Roofers Are Not Firefighters with Vicki Suiter

You’re in the service industry, you didn’t sign up to be a firefighter! Today, we are joined by the CEO and President of Suiter Business Builders, Vicki Suiter! Vicki is a veteran in the service industry and has helped many small business owners for over 30 years! Vicki shares mechanisms for Roofers to implement with their teams to grow faster and get owners out of the day-to-day operations. If listeners want to dive deeper, Vicki is also the author of The Profit Bleed, which teaches contractors about margins to save their businesses!
We know you will get value from today’s episode, so please take a moment to leave us a 5-star review! 
Don’t forget to grab your copy of The Ultimate Guide to Digital Marketing for Roofers here!
 
About:
Suiter Business Builders are dedicated to giving you and your team the insight, understanding, and tools to manage your business with clarity and confidence so that you can design and build your business to suit your particular specs.
 
Timestamps:
[00:00 - 02:52] Intro/Vicki Suiter & Suiter Business Builders
[02:53 - 04:48] Building Leaders
[04:49 - 10:00] The Choice Roofers Have to Make
[10:01 - 14:37] How Vicki helped scale a company (story)
[14:38 - 19:11] How to Coach People Out of Micro-Management
[19:12 - 23:09] Common Mistakes Roofers Should Avoid
[23:10 - 25:58] Industry Trends
[25:59 - 26:15] RoofingSite.com Ad (special offer)
[26:16 - 31:33] Lightening Round
[31:34 - 33:35] Takeaways
[33:36 - 34:37] Outro/Contact 
Resources:
RoofingSites:  https://www.roofingsites.com/ 
 
Connect with us!
Spotify: https://bit.ly/RoofingSites-Spotify 
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

Roofer Growth Hacks - Season 1 Episode 45 - Local Service Ads Mastery for Roofers with Chris

Are you paying for Google Ads and seeing no results? In today’s workshop, Chris shares one of Google’s latest tools around Local Service Ads! If you’ve been dumping money into Google Ad campaigns, Chris shares a performance-based tool to make every dollar count towards marketing your roofing company! Don’t forget to grab your free resources, prompt cheat sheets, AI SEO expert course, and Chris’ book Digital Guide to Marketing for Roofers these all can be found at www.roofingsites.com/ai-workbook!
Find more business-growing information in The Ultimate Guide to Digital Marketing for Roofers here https://go.roofingsites.com/! 
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
 
Timestamps:
[00:00 - 02:49] Intro/Local Service Ads Mastery
[02:50 - 03:45] 4R Marketing System
[03:46 - 05:39] Highest Buyer Intent (Google)
[05:40 - 09:02] Google Ad Examples (Map Pack & Local Service Ads)
[09:03 - 15:16] Reality about Google Ads / Why You Need LSA’s
[15:17 - 20:37] LSA’s; Setup & Verification
[20:36 - 24:14] LSA’s; Profile, Budget, and Job Types
[24:15 - 27:53] LSA’s; Photo and Settings
[27:54 - 30:20] LSA’s; Service Area and Business Hours
[30:21 - 36:04] LSA’s; Daily Management
[36:05 - 46:58] Tips & Tricks
[46:59 - 48:55] Outro & Free Resources 
 
Resources:
RoofingSites:  https://www.roofingsites.com/
 
Connect with us!
Spotify: https://bit.ly/RoofingSites-Spotify 
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

Roofer Growth Hacks - Season 1 Episode 44 - Getting Your Marketing RIGHT with Russ Stephens

Are you looking to retire in the next 5 years? Even if you just started you want to start off RIGHT! We are joined by Co-Founder of the Association of Professional Builders, Russ Stephens, to discuss where roofers can improve their business with systems and where they should be doubling-down to make higher profit margins. Russ and his team have helped many builders, roofers, and contractors systemize their businesses and he also shares some insights of how contractors operate in other countries!
We know you will get value from today’s episode, so please take a moment to leave us a 5-star review! 
Don’t forget to grab your copy of The Ultimate Guide to Digital Marketing for Roofers here!
About APB (Association of Professional Builders):APB’s mission is to increase the number of Professional Builders in the industry and improve the experience for both builders and consumers in the process.
The Association of Professional Builders was founded in 2014 by Russ Stephens and Sky Kolade to help established custom home builders generate more leads, more sales, and increase their margins while improving the building experience for their clients.  
Today, we empower builders across nations with essential systems, templates, and training, catalyzing positive change within the industry.
Timestamps:
[00:00 - 03:09] Intro with Russ Stephens
[03:10 - 06:22] What Roofers Should Be Doing
[06:23 - 09:28] What APB Provides to Builders / Ideal Client
[09:29 - 10:50] Advice for Roofers Starting Out
[10:51 - 16:08] Common Mistakes Business Owners Make / Trends
[16:09 - 18:27] Difference in the US and Other Countries (Safety)
[18:28 - 18:43] RoofingSite.com Ad (special offer)
[18:44 - 21:29] Lighting Round
[21:30 - 23:19] Takeaways
[23:20 - 24:16] Outro/Contact
 
Resources:
Website:    https://www.associationofprofessionalbuilders.com/about
https://www.linkedin.com/in/russstephens/?originalSubdomain=au
             
RoofingSites: https://www.roofingsites.com/
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/