Roofer Growth Hacks
Welcome to Roofer Growth Hacks, the go-to podcast for roofing contractors and roofing company owners looking to grow their businesses. Hosted by Chris Hunter, author of The Ultimate Guide to Digital Marketing for Roofers and Co-Founder of RoofingSites.com, this podcast dives into actionable growth strategies, expert insights, and the latest marketing trends tailored to the roofing industry. Each episode features a mix of industry leader interviews, success stories, and exclusive content from Chris, including highlights from his monthly workshops and The Monthly State of Marketing for Roofing Companies. Whether you’re looking for proven growth hacks, cutting-edge marketing advice, or inspiration from top performers in the roofing space, this podcast has you covered. Tune in to unlock the tools, tips, and strategies to elevate your roofing business to the next level.
Episodes

Friday Apr 26, 2024
Friday Apr 26, 2024
Roofers, how often are you following up with your customers? Today, Hugh Liddle with Red Cap Sales Coaching, shares some of his best sales advice for roofers…follow up with your customers! Listen along as Hugh shares an incredible real life example of how sending out emails for holidays, birthdays, and other special days garnered a surprising amount of customer engagement! Check out more tools and information about Hugh and his team at redcapsalescoaching.com.
If you enjoyed today’s episode, please take a moment to leave us a 5 star review.
Grab your own copy of The Ultimate Guide to Digital Marketing for Roofers here!
About
Red Cap Sales and Hugh Liddle have the number one, cutting edge, customer communication and retention tool available to small business owners, who want massive repeat business without investing an arm and a leg!
Timestamps:
[00:00 - 00:42] Intro
[00:43 - 02:51] About Hugh Liddle
[02:52 - 11:57] About Red Cap Sales Coaching Program & Sales Process
[11:58 - 15:57] Examples of Open-Ended Questions to Ask in Sales
[15:58 - 22:13] The Importance of Following Up
[22:14 - 25:48] Who Should Be Contacting Customers
[25:49 - 31:51] Common Mistakes in Sales
[31:52 - 32:09] Ad
[32:10 - 37:39] Lightning Round
[37:40 - 39:11] Chris’s Takeaways
[39:12 - 40:02] Outro
Resources:
Website: https://redcapsalescoaching.com/
RoofingSites: https://www.roofingsites.com/
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

Friday Apr 19, 2024
Friday Apr 19, 2024
Solve the challenge of attracting and retaining employees! Ryan Englin, CEO of Core Matters and Author of “Hire Better People Faster”, shares his passion and methods for employee recruitment and retention. With Ryan’s proven hiring process, you can expect to reduce hiring time, retain employees, and grow your business.
If you enjoyed today’s episode, please take a moment to leave us a 5 star review.
Grab your own copy of The Ultimate Guide to Digital Marketing for Roofers here!
About
The Core Fit Hiring System is a repeatable, in-house recruiting process for attracting and retaining all employees you need to grow your service business and free up your time.
Timestamps:
[00:00 - 00:48] Intro
[00:49 - 03:10] The Reason Behind “Hire Better People Faster” Book
[03:11 - 04:55] Breaking The Labor Shortage Myth
[04:56 - 08:10] About Core Matters
[08:11 - 10:49] How to Figure Out Your Company Cores
[10:50 - 15:37] The Reality of Why Employees Leave
[15:38 - 18:57] Solving Retention Problems
[18:58 - 23:07] What Your Job Ads Should Look Like
[23:08 - 23:24] Ad Slot
[23:25 - 25:42] The Ideal Client for Core Matters & How to Work w/Core Matters
[25:43 - 27:26] Chris’s Takeaways
[27:27 - 28:32] Outro
Resources:
Website: https://www.linkedin.com/in/ryanenglin/
https://corematters.com/
RoofingSites: https://www.roofingsites.com/
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

Friday Apr 12, 2024
Friday Apr 12, 2024
Does your roofing company have systems in place? Derek Isaac from Rapid Result Creators appears on today’s show to share his passion for efficient systems in contracting businesses. If you want to learn how to implement systems that will help you run your business better, listen to this episode and check out more of Derek’s free information at rapidresultcreators.com!
If you enjoyed today’s episode, please take a moment to leave us a 5-star review.
Grab your copy of The Ultimate Guide to Digital Marketing for Roofers here!
About
The RRC Coaching Program helps contractors systematize their business while eliminating roadblocks to success. Providing more free time, profitability, and peace of mind. Schedule a free consultation today to see how the RRC Program can help your construction business.
Timestamps:
[00:00 - 00:52] Intro
[00:53 - 03:21] About Derek: Start of Career, Sub-Contracting, Coaching
[03:22 - 06:19] Who and How Derek Helps w/ RRC
[06:20 - 07:52] The Hardest Sticking Point Derek Sees In His Clients
[07:53 - 10:45] Specific Systems Contracting Companies Need
[10:46 - 14:42] Derek’s Ideal Customer & Advice He Would Give
[14:43 - 18:49] Common Mistakes Derek Sees
[18:50 - 22:47] Industry Trends
[22:48 - 23:05] Ad
[23:06 - 26:31] Lightning Round
[26:32 - 29:24] Chris’s Takeaways
[29:25 - 30:38] Outro
Resources:
Website: https://rapidresultcreators.com/
RoofingSites: https://www.roofingsites.com/
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

Friday Apr 05, 2024
Friday Apr 05, 2024
Break these six recruiting myths and unleash six hiring realities! Paul Sanneman leads today’s workshop, focusing on the best practices that will help you hire the best employees for your business. Though this quick workshop is packed with valuable information, check out contractorstaffingsource.com for even more info!
Find more business growing information in The Ultimate Guide to Digital Marketing for Roofers here https://go.roofingsites.com/!
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
Timestamps:
[00:00 - 00:55] Intro
[00:56 - 02:15] Who is Paul Sanneman?
[02:16 - 02:57] What is Your Definition of The Worst Employee?
[02:58 - 03:55] Gen Z Mindset & Aging Workforce
[03:56 - 04:44] 6 Myths of Recruiting
[04:45 - 11:00] 6 Hiring Realities
[11:01 - 15:07] Onboarding Practices & How to Leverage A.I.
[15:08 - 16:37] 6 Hiring Realities Review
[16:38 - 18:04] Marketing & Hiring w/ Chris
[18:05 - 19:09] Outro
Resources:
RoofingSites: https://www.roofingsites.com/
Contractor Staffing Source: https://contractorstaffingsource.com/
Connect with us!
Spotify: https://bit.ly/RoofingSites-Spotify
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

Friday Mar 29, 2024
Friday Mar 29, 2024
Is your business bleeding money? Eric Fortenberry, Founder & CEO of JobTread, provides insight on the software they use to help builders and contractors throughout the entire construction process. From sales and estimating, project management, job finances, and customer experience, JobTread allows you to manage all your jobs in one place. Save money and be confident in your numbers by using their systems and processes. To find more information about JobTread, visit their website at jobtread.com!
If you enjoyed today’s episode, please take a moment to leave us a 5 star review.
Grab your own copy of The Ultimate Guide to Digital Marketing for Roofers here!
About
We provide software that guides builders and contractors through the entire construction process. Our goal is to help you conquer the chaos that comes with owning a construction business. From pre-construction through project completion, all your jobs are managed in one place, giving you more time to focus on what matters most.
Timestamps:
[00:00 - 00:55] Intro
[00:56 - 06:31] About JobTread and How Their Software Helps Contractors
[06:32 - 09:12] Feedback on Software Features
[09:13 - 11:12] The Problem of Not Knowing Your Numbers
[11:13 - 15:05] Who Should Use JobTread & Advice On Using It
[15:06 - 20:03] How Often Should You Be Updating Your Costs?
[20:04 - 22:32] Systems and Processes Managing Finances
[22:33 - 25:46] Industry Trends
[25:47 - 26:04] Ad
[26:05 - 30:45] Lightning Round
[30:46 - 32:15] Chris’s Takeaways
[32:16 - 33:25] Outro
Resources:
Website: https://www.jobtread.com/
RoofingSites: https://www.roofingsites.com/
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

Friday Mar 22, 2024
Friday Mar 22, 2024
Are you prepared to exit your roofing company? David Lupberger, author of “Managing the Homeowner Experience” and owner of Remodel Force, joins today’s episode. David shares how to prepare for exiting your business, power tools he gives to his own clients, and how to build your business better by focusing on your customer’s experience. To find more information about David’s work and coaching, visit his website at Davidlupberger.com!
If you enjoyed today’s episode, please take a moment to leave us a 5 star review.
Grab your own copy of The Ultimate Guide to Digital Marketing for Roofers here!
About
For more than two decades, David has drawn from his experience as a small business owner to help contractors successfully develop lean and mean business systems. Through his work, David hopes to redefine the way that small business owners, their customers, and suppliers work together by collaborative relationships being optimized and improved.
Timestamps:
[00:00 - 00:50] Intro
[00:51 - 04:28] David’s Experience and Preparing for Transition
[04:29 - 06:44] When You Should Start Thinking About Exiting
[06:45 - 09:41] #1 Thing People Want to Get Off Their Plate
[09:42 - 19:53] Power Tools David Gives His Clients
[19:54 - 21:39] David’s Ideal Client
[21:40 - 22:50] Common Mistakes Roofers Make and How to Avoid Them
[22:51 - 28:36] Industry Trends
[28:37 - 28:53] Ad
[28:54 - 34:00] Lightning Round
[34:01 - 36:26] Chris’s Takeaways
[36:27 - 37:28] Outro
Resources:
Website: https://www.davidlupberger.com/about/
RoofingSites: https://www.roofingsites.com/
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

Saturday Mar 16, 2024
Saturday Mar 16, 2024
Master your calendar and grow your business with less stress! Al Levi, author of “The 7-Power Contractor”, appears on the show today to share his tried and true standard operating procedures for contractors. Listen along as he discusses the seven simple powers that will allow you to regain control of your contracting business and run it with less stress and more success!
If you enjoyed today’s episode, please take a moment to leave us a 5 star review.
Grab your own copy of The Ultimate Guide to Digital Marketing for Roofers here!
About
Al Levi has helped thousands of contractors implement his 7-Power System through 1-1 consulting and regain power over their businesses so they can run them with less stress and more success.
Timestamps:
[00:00 - 00:48] Intro
[00:49 - 02:17] Al’s Entrepreneurial Story
[02:18 - 11:08] How Al Helps People Now
[11:09 - 13:40] What You Need From Day One
[13:41 - 19:52] Al’s Coaching System
[19:53 - 24:06] Al’s Advice
[24:07 - 28:36] How to Take Advantage of Industry Trends
[28:37 - 28:59] Ad
[29:00 - 33:09] Lightning Round
[33:10 - 35:35] Chris’s Takeaways
[35:36 - 36:49] Outro
Resources:
Website: https://7powercontractor.com/
RoofingSites: https://www.roofingsites.com/
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

Friday Mar 08, 2024
Friday Mar 08, 2024
It’s time for AI, roofers! This workshop is the best place for you to learn how to grow your roofing company with AI. Not only will Chris show you which AI tools he uses, but he will also teach you how to use AI specifically for marketing and sales for your business. Equipped with downloads, prompt cheat sheets, and an AI SEO expert course,today’s workbook can be found at www.roofingsites.com/ai-workbook!
Find more business growing information in The Ultimate Guide to Digital Marketing for Roofers here https://go.roofingsites.com/!
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
Timestamps:
[00:00 - 02:55] Intro
[02:56 - 06:33] How to use A.I.
[06:34 - 08:48] Building Systems for Your Business
[08:49 - 12:33] About the 4R Marketing System
[12:34 - 13:05] Download Workbook- AI for Roofers 2024
[13:06 - 14:46] Workbook- AI Prompt Cheat Sheet
[14:47 - 19:54] Workbook- Roofing AI SEO Expert
[19:55 - 22:00] Workbook- Roofing AI Marketing Expert
[22:01 - 23:07] Workbook- Roofing AI Title Creator
[23:08 - 25:20] Workbook- Roofing AI Blog Article Creator
[25:21 - 27:42] Workbook- Roofing AI Landing Page Creator
[27:43 - 30:48] Additional AI Tools that Chris Uses
[30:49 - 34:51] AI Sales Assistant Demo
[34:52 - 35:27] Quick Overview
[35:28 - 45:24] Free Gifts & Questions
[45:25 - 46:01] Outro
Resources:
RoofingSites: https://www.roofingsites.com/
Connect with us!
Spotify: https://bit.ly/RoofingSites-Spotify
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

Roofer Growth Hacks
Welcome to Roofer Growth Hacks, the podcast that is dedicated to highlighting those in the roofing industry, learning how they overcame growth challenges with creative growth hacks, and connect them with others in the Roofing Industry.